маркетинг, PR, реклама

Managing Customers Through Economic Cycles

The Handbook of Online and Social Media Research. Tools and Techniques for Market Researchers

Market Segmentation. How to Do It and How to Profit from It

Online Marketing. A User's Manual

Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis

What You Need to Know About Marketing

The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments

The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders

Driven. Inside BMW, the Most Admired Car Company in the World

Email Marketing By the Numbers. How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

Indispensable. How To Become The Company That Your Customers Can't Live Without

Beyond Listening. Learning the Secret Language of Focus Groups

Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers

The Brand Who Cried Wolf. Deliver on Your Company's Promise and Create Customers for Life

The 7-Step System to Building a $1,000,000 Network Marketing Dynasty. How to Achieve Financial Independence through Network Marketing

It's All About Service. How to Lead Your People to Care for Your Customers

IdeaWise. How to Transform Your Ideas into Tomorrow's Innovations

Hypnotic Writing. How to Seduce and Persuade Customers with Only Your Words

Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them

Your Portable Empire. How to Make Money Anywhere While Doing What You Love

Chocolates on the Pillow Aren't Enough. Reinventing The Customer Experience

Take Their Breath Away. How Imaginative Service Creates Devoted Customers

Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes

Pow! Right Between the Eyes. Profiting from the Power of Surprise