маркетинг, PR, реклама

The Global Market

The Oliver Wight Class A Standard for Business Excellence

An Advertiser's Guide to Better Radio Advertising

Gaining Control

The Brandgym

Customize the Brand

Breakthrough Zone

Enterprise Agility For Dummies

The Revenue Acceleration Rules

Application Integration

The Handbook of Communication Engagement

Project Management for Business Professionals

Customer Management Excellence

Inbound PR

Innovative Team Selling

The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

AI for Marketing and Product Innovation. Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

Global Logistics For Dummies

The Brutal Truth About Asian Branding. And How to Break the Vicious Cycle

The Global Manufacturing Revolution. Product-Process-Business Integration and Reconfigurable Systems

Essential Tools for Operations Management. Tools, Models and Approaches for Managers and Consultants

Managing Corporate Social Responsibility. A Communication Approach

Business Intelligence. The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations

Three Threats to Brand Relevance. Strategies That Work