управление маркетингом

Marketing 4.0. Moving from Traditional to Digital

Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Resonate. Present Visual Stories that Transform Audiences

Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers

Marketing 3.0. From Products to Customers to the Human Spirit

The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web

Scenarios in Marketing

...And the Clients Went Wild!

Brand Stretch

Inbound Content

Pricing on Purpose

Agency Account Handling

Conversations with Marketing Masters

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

Passion Branding

The Marketing of Technology Intensive Products and Services

The Art and Science of Interpreting Market Research Evidence

New Consumer Marketing

Welcome to the Creative Age

Brand Innovation Manifesto

Logos and No Gos