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J. BERG ESENWEIN DALE CARNAGEY

THE ART OF PUBLIC SPEAKING

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A FOREWORD

THE ART OF PUBLIC SPEAKING

ACQUIRING CONFIDENCE BEFORE AN AUDIENCE

Assume Mastery Over Your Audience_

QUESTIONS AND EXERCISES.

THE SIN OF MONOTONY

QUESTIONS AND EXERCISES.

EFFICIENCY THROUGH EMPHASIS AND SUBORDINATION

QUESTIONS AND EXERCISES.

EFFICIENCY THROUGH CHANGE OF PITCH

QUESTIONS AND EXERCISES

EFFICIENCY THROUGH CHANGE OF PACE

QUESTIONS AND EXERCISES

QUESTIONS AND EXERCISES

PAUSE AND POWER

QUESTIONS AND EXERCISES

EFFICIENCY THROUGH INFLECTION

--WILLIAM COWPER, _The Task_.

QUESTIONS AND EXERCISES

CONCENTRATION IN DELIVERY

QUESTIONS AND EXERCISES

FORCE

QUESTIONS AND EXERCISES

FEELING AND ENTHUSIASM

QUESTIONS AND EXERCISES

FLUENCY THROUGH PREPARATION

QUESTIONS AND EXERCISES

THE VOICE

QUESTIONS AND EXERCISES

VOICE CHARM

QUESTIONS AND EXERCISES

QUESTIONS AND EXERCISES

THE TRUTH ABOUT GESTURE

QUESTIONS AND EXERCISES

METHODS OF DELIVERY

QUESTIONS AND EXERCISES

THOUGHT AND RESERVE POWER

The Thinking Mind_

QUESTIONS AND EXERCISES

SUBJECT AND PREPARATION

QUESTIONS AND EXERCISES

INFLUENCING BY EXPOSITION

QUESTIONS AND EXERCISES

INFLUENCING BY DESCRIPTION

SELECTIONS FOR PRACTISE

QUESTIONS AND ANSWERS

INFLUENCING BY NARRATION

QUESTIONS AND EXERCISES

INFLUENCING BY SUGGESTION

QUESTIONS AND EXERCISES

INFLUENCING BY ARGUMENT

QUESTIONS AND EXERCISES

INFLUENCING BY PERSUASION

QUESTIONS AND EXERCISES

INFLUENCING THE CROWD

RIDING THE WINGED HORSE

QUESTIONS AND EXERCISES

GROWING A VOCABULARY

QUESTIONS AND EXERCISES

RIGHT THINKING AND PERSONALITY

QUESTIONS AND EXERCISES

AFTER-DINNER AND OTHER OCCASIONAL SPEAKING

QUESTIONS AND EXERCISES

MAKING CONVERSATION EFFECTIVE

QUESTIONS AND EXERCISES

APPENDICES FIFTY QUESTIONS FOR DEBATE

THIRTY THEMES FOR SPEECHES

SUGGESTIVE SUBJECTS FOR SPEECHES[36]

SPEECHES FOR STUDY AND PRACTISE

THE NEW AMERICANISM

THE CALL TO DEMOCRATS

LAST SPEECH

EULOGY OF WEBSTER

Impressum neobooks

A FOREWORD

The Art of Public Speaking

J. BERG ESENWEIN

AUTHOR OF

"HOW TO ATTRACT AND HOLD AN AUDIENCE,"

"WRITING THE SHORT-STORY,"

"WRITING THE PHOTOPLAY," ETC., ETC.,

AND

DALE CARNAGEY

PROFESSOR OF PUBLIC SPEAKING, BALTIMORE SCHOOL OF COMMERCE AND

FINANCE; INSTRUCTOR IN PUBLIC SPEAKING, Y.M.C.A. SCHOOLS, NEW

YORK, BROOKLYN, BALTIMORE, AND PHILADELPHIA, AND THE NEW YORK

CITY CHAPTER, AMERICAN INSTITUTE OF BANKING

=Things to Think of First=

The efficiency of a book is like that of a man, in one important

respect: its attitude toward its subject is the first source of its

power. A book may be full of good ideas well expressed, but if its

writer views his subject from the wrong angle even his excellent advice

may prove to be ineffective.

This book stands or falls by its authors' attitude toward its subject.

If the best way to teach oneself or others to speak effectively in

public is to fill the mind with rules, and to set up fixed standards for

the interpretation of thought, the utterance of language, the making of

gestures, and all the rest, then this book will be limited in value to

such stray ideas throughout its pages as may prove helpful to the

reader--as an effort to enforce a group of principles it must be

reckoned a failure, because it is then untrue.

It is of some importance, therefore, to those who take up this volume

with open mind that they should see clearly at the out-start what is the

thought that at once underlies and is builded through this structure. In

plain words it is this:

Training in public speaking is not a matter of externals--primarily; it

is not a matter of imitation--fundamentally; it is not a matter of

conformity to standards--at all. Public speaking is public utterance,

public issuance, of the man himself; therefore the first thing both in

time and in importance is that the man should be and think and feel

things that are worthy of being given forth. Unless there be something

of value within, no tricks of training can ever make of the talker

anything more than a machine--albeit a highly perfected machine--for the

delivery of other men's goods. So self-development is fundamental in our

plan.

The second principle lies close to the first: The man must enthrone his

will to rule over his thought, his feelings, and all his physical

powers, so that the outer self may give perfect, unhampered expression

to the inner. It is futile, we assert, to lay down systems of rules for

voice culture, intonation, gesture, and what not, unless these two

principles of having something to say and making the will sovereign have

at least begun to make themselves felt in the life.

The third principle will, we surmise, arouse no dispute: No one can

learn _how_ to speak who does not first speak as best he can. That may

seem like a vicious circle in statement, but it will bear examination.

Many teachers have begun with the _how_. Vain effort! It is an ancient

truism that we learn to do by doing. The first thing for the beginner in

public speaking is to speak--not to study voice and gesture and the

rest. Once he has spoken he can improve himself by self-observation or

according to the criticisms of those who hear.

But how shall he be able to criticise himself? Simply by finding out

three things: What are the qualities which by common consent go to make

up an effective speaker; by what means at least some of these qualities

may be acquired; and what wrong habits of speech in himself work against

his acquiring and using the qualities which he finds to be good.

Experience, then, is not only the best teacher, but the first and the

last. But experience must be a dual thing--the experience of others must

be used to supplement, correct and justify our own experience; in this

way we shall become our own best critics only after we have trained

ourselves in self-knowledge, the knowledge of what other minds think,

and in the ability to judge ourselves by the standards we have come to

believe are right. "If I ought," said Kant, "I can."

An examination of the contents of this volume will show how consistently

these articles of faith have been declared, expounded, and illustrated.

The student is urged to begin to speak at once of what he knows. Then he

is given simple suggestions for self-control, with gradually increasing

emphasis upon the power of the inner man over the outer. Next, the way

to the rich storehouses of material is pointed out. And finally, all the

while he is urged to speak, _speak_, _SPEAK_ as he is applying to his own

methods, in his own _personal_ way, the principles he has gathered from

his own experience and observation and the recorded experiences of

others.

So now at the very first let it be as clear as light that methods are

secondary matters; that the full mind, the warm heart, the dominant will

are primary--and not only primary but paramount; for unless it be a full

being that uses the methods it will be like dressing a wooden image in

the clothes of a man.

J. BERG ESENWEIN.

NARBERTH, PA.,

JANUARY 1, 1915.

THE ART OF PUBLIC SPEAKING

Sense never fails to give them that have it, Words enough to

make them understood. It too often happens in some

conversations, as in Apothecary Shops, that those Pots that are

Empty, or have Things of small Value in them, are as gaudily

Dress'd as those that are full of precious Drugs.

They that soar too high, often fall hard, making a low and level

Dwelling preferable. The tallest Trees are most in the Power of

the Winds, and Ambitious Men of the Blasts of Fortune. Buildings

have need of a good Foundation, that lie so much exposed to the

Weather.

--WILLIAM PENN.

ACQUIRING CONFIDENCE BEFORE AN AUDIENCE

There is a strange sensation often experienced in the presence

of an audience. It may proceed from the gaze of the many eyes

that turn upon the speaker, especially if he permits himself to

steadily return that gaze. Most speakers have been conscious of

this in a nameless thrill, a real something, pervading the

atmosphere, tangible, evanescent, indescribable. All writers

have borne testimony to the power of a speaker's eye in

impressing an audience. This influence which we are now

considering is the reverse of that picture--the power _their_

eyes may exert upon him, especially before he begins to speak:

after the inward fires of oratory are fanned into flame the eyes

of the audience lose all terror.

--WILLIAM PITTENGER, _Extempore Speech_.

Students of public speaking continually ask, "How can I overcome

self-consciousness and the fear that paralyzes me before an audience?"

Did you ever notice in looking from a train window that some horses feed

near the track and never even pause to look up at the thundering cars,

while just ahead at the next railroad crossing a farmer's wife will be

nervously trying to quiet her scared horse as the train goes by?

How would you cure a horse that is afraid of cars--graze him in a

back-woods lot where he would never see steam-engines or automobiles, or

drive or pasture him where he would frequently see the machines?

Apply horse-sense to ridding yourself of self-consciousness and fear:

face an audience as frequently as you can, and you will soon stop

shying. You can never attain freedom from stage-fright by reading a

treatise. A book may give you excellent suggestions on how best to

conduct yourself in the water, but sooner or later you must get wet,

perhaps even strangle and be "half scared to death." There are a great

many "wetless" bathing suits worn at the seashore, but no one ever

learns to swim in them. To plunge is the only way.

Practise, _practise_, _PRACTISE_ in speaking before an audience will tend

to remove all fear of audiences, just as practise in swimming will lead

to confidence and facility in the water. You must learn to speak by

speaking.

The Apostle Paul tells us that every man must work out his own

salvation. All we can do here is to offer you suggestions as to how best

to prepare for your plunge. The real plunge no one can take for you. A

doctor may prescribe, but _you_ must take the medicine.

Do not be disheartened if at first you suffer from stage-fright. Dan

Patch was more susceptible to suffering than a superannuated dray horse

would be. It never hurts a fool to appear before an audience, for his

capacity is not a capacity for feeling. A blow that would kill a

civilized man soon heals on a savage. The higher we go in the scale of

life, the greater is the capacity for suffering.

For one reason or another, some master-speakers never entirely overcome

stage-fright, but it will pay you to spare no pains to conquer it.

Daniel Webster failed in his first appearance and had to take his seat

without finishing his speech because he was nervous. Gladstone was often

troubled with self-consciousness in the beginning of an address.

Beecher was always perturbed before talking in public.

Blacksmiths sometimes twist a rope tight around the nose of a horse, and

by thus inflicting a little pain they distract his attention from the

shoeing process. One way to get air out of a glass is to pour in water.

_Be Absorbed by Your Subject_

Apply the blacksmith's homely principle when you are speaking. If you

feel deeply about your subject you will be able to think of little else.

Concentration is a process of distraction from less important matters.

It is too late to think about the cut of your coat when once you are

upon the platform, so centre your interest on what you are about to

say--fill your mind with your speech-material and, like the infilling

water in the glass, it will drive out your unsubstantial fears.

Self-consciousness is undue consciousness of self, and, for the purpose

of delivery, self is secondary to your subject, not only in the opinion

of the audience, but, if you are wise, in your own. To hold any other

view is to regard yourself as an exhibit instead of as a messenger with

a message worth delivering. Do you remember Elbert Hubbard's tremendous

little tract, "A Message to Garcia"? The youth subordinated himself to

the message he bore. So must you, by all the determination you can

muster. It is sheer egotism to fill your mind with thoughts of self when

a greater thing is there--_TRUTH_. Say this to yourself sternly, and

shame your self-consciousness into quiescence. If the theater caught

fire you could rush to the stage and shout directions to the audience

without any self-consciousness, for the importance of what you were

saying would drive all fear-thoughts out of your mind.

Far worse than self-consciousness through fear of doing poorly is

self-consciousness through assumption of doing well. The first sign of

greatness is when a man does not attempt to look and act great. Before

you can call yourself a man at all, Kipling assures us, you must "not

look too good nor talk too wise."

Nothing advertises itself so thoroughly as conceit. One may be so full

of self as to be empty. Voltaire said, "We must conceal self-love." But

that can not be done. You know this to be true, for you have recognized

overweening self-love in others. If you have it, others are seeing it in

you. There are things in this world bigger than self, and in working for

them self will be forgotten, or--what is better--remembered only so as

to help us win toward higher things.

_Have Something to Say_

The trouble with many speakers is that they go before an audience with

their minds a blank. It is no wonder that nature, abhorring a vacuum,

fills them with the nearest thing handy, which generally happens to be,

"I wonder if I am doing this right! How does my hair look? I know I

shall fail." Their prophetic souls are sure to be right.

It is not enough to be absorbed by your subject--to acquire

self-confidence you must have something in which to be confident. If you

go before an audience without any preparation, or previous knowledge of

your subject, you ought to be self-conscious--you ought to be ashamed to

steal the time of your audience. Prepare yourself. Know what you are

going to talk about, and, in general, how you are going to say it. Have

the first few sentences worked out completely so that you may not be

troubled in the beginning to find words. Know your subject better than

your hearers know it, and you have nothing to fear.

_After Preparing for Success, Expect It_

Let your bearing be modestly confident, but most of all be modestly

confident within. Over-confidence is bad, but to tolerate premonitions

of failure is worse, for a bold man may win attention by his very

bearing, while a rabbit-hearted coward invites disaster.

Humility is not the personal discount that we must offer in the presence

of others--against this old interpretation there has been a most healthy

modern reaction. True humility any man who thoroughly knows himself must

feel; but it is not a humility that assumes a worm-like meekness; it is

rather a strong, vibrant prayer for greater power for service--a prayer

that Uriah Heep could never have uttered.

Washington Irving once introduced Charles Dickens at a dinner given in

the latter's honor. In the middle of his speech Irving hesitated, became

embarrassed, and sat down awkwardly. Turning to a friend beside him he

remarked, "There, I told you I would fail, and I did."

If you believe you will fail, there is no hope for you. You will.

Rid yourself of this I-am-a-poor-worm-in-the-dust idea. You are a god,

with infinite capabilities. "All things are ready if the mind be so."

The eagle looks the cloudless sun in the face.

Assume Mastery Over Your Audience_

In public speech, as in electricity, there is a positive and a negative

force. Either you or your audience are going to possess the positive

factor. If you assume it you can almost invariably make it yours. If you

assume the negative you are sure to be negative. Assuming a virtue or a

vice vitalizes it. Summon all your power of self-direction, and remember

that though your audience is infinitely more important than you, the

truth is more important than both of you, because it is eternal. If your

mind falters in its leadership the sword will drop from your hands. Your

assumption of being able to instruct or lead or inspire a multitude or

even a small group of people may appall you as being colossal

impudence--as indeed it may be; but having once essayed to speak, be

courageous. _BE_ courageous--it lies within you to be what you will.

_MAKE_ yourself be calm and confident.

Reflect that your audience will not hurt you. If Beecher in Liverpool

had spoken behind a wire screen he would have invited the audience to

throw the over-ripe missiles with which they were loaded; but he was a

man, confronted his hostile hearers fearlessly--and won them.

In facing your audience, pause a moment and look them over--a hundred

chances to one they want you to succeed, for what man is so foolish as

to spend his time, perhaps his money, in the hope that you will waste

his investment by talking dully?

_Concluding Hints_

Do not make haste to begin--haste shows lack of control.

Do not apologize. It ought not to be necessary; and if it is, it will

not help. Go straight ahead.

Take a deep breath, relax, and begin in a quiet conversational tone as

though you were speaking to one large friend. You will not find it half

so bad as you imagined; really, it is like taking a cold plunge: after

you are in, the water is fine. In fact, having spoken a few times you

will even anticipate the plunge with exhilaration. To stand before an

audience and make them think your thoughts after you is one of the

greatest pleasures you can ever know. Instead of fearing it, you ought

to be as anxious as the fox hounds straining at their leashes, or the

race horses tugging at their reins.

So cast out fear, for fear is cowardly--when it is not mastered. The

bravest know fear, but they do not yield to it. Face your audience

pluckily--if your knees quake, _MAKE_ them stop. In your audience lies

some victory for you and the cause you represent. Go win it. Suppose

Charles Martell had been afraid to hammer the Saracen at Tours; suppose

Columbus had feared to venture out into the unknown West; suppose our

forefathers had been too timid to oppose the tyranny of George the

Third; suppose that any man who ever did anything worth while had been a

coward! The world owes its progress to the men who have dared, and you

must dare to speak the effective word that is in your heart to

speak--for often it requires courage to utter a single sentence. But

remember that men erect no monuments and weave no laurels for those who

fear to do what they can.

Is all this unsympathetic, do you say?

Man, what you need is not sympathy, but a push. No one doubts that

temperament and nerves and illness and even praiseworthy modesty may,

singly or combined, cause the speaker's cheek to blanch before an

audience, but neither can any one doubt that coddling will magnify this

weakness. The victory lies in a fearless frame of mind. Prof. Walter

Dill Scott says: "Success or failure in business is caused more by

mental attitude even than by mental capacity." Banish the fear-attitude;

acquire the confident attitude. And remember that the only way to

acquire it is--_to acquire it_.

In this foundation chapter we have tried to strike the tone of much that

is to follow. Many of these ideas will be amplified and enforced in a

more specific way; but through all these chapters on an art which Mr.

Gladstone believed to be more powerful than the public press, the note

of _justifiable self-confidence_ must sound again and again.

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