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Поколение \"Y\" привносит в систему социально-экономических отношений новый тренд, заключающийся в использовании игровых подходов к неигровым ситуациям. Имя этому тренду – геймификация. В ближайшее десятилетие именно молодежь, выросшая с джойстиком в

руках станет основным ресурсом на рынке специалистов. Однако популярность новых идей вначале приводит к их упрощению и искажению. Этой участи не миновала и геймификация.

Данная книга ставит своей задачей все расставить по своим местам. В ней будет рассмотрен целый комплекс задач, всесторонне охватывающий тематику геймификации:

- теоретические аспекты геймификации как инновационного продукта и как инструмента управления,

- особенности внедрения геймификации в России и за рубежом,

- технологии и принципы геймификации,

- игровые механики и их рейтинги,

- геймкультура и геймдизайн,

- игровые платформы, их анализ и оценка эффективности,

- геймификация в корпоративном управлении и в образовании,

- психотипы \"геймеров\" и некоторые другие вопросы, способствующие наиболее полному раскрытию указанных проблем.

Книга снабжена глоссарием геймификации, 75 рисунками, 7 таблицами и 5 диаграммами. Она написана хорошим литературным языком и читается легко.

Надеемся, что книга о геймификации окажется полезной как специалистам в данной области знаний, так и преподавателям, и студентам, в общем, всем, кто интересуется развитием современных цифровых технологий, занимается их внедрением в управление, в бизнес

и в образовательный процесс.

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