Эта книга, впервые вышедшая в 2000 году, перевернула представления о многом. Воодушевленные ею, люди по всему миру набирались духу и меняли в своей жизни все. Как правило, успешно.

И хотя уже вышла в свет обновленная версия – «Бизнес в стиле фанк навсегда», – самая первая версия книги шведских профессоров в представлении миллионов навсегда останется первой и главной, потому что именно она способствовала изменению мира. Ее перевели на десятки языков, ее раскупили в миллионах копий, ее цитируют во многих других книгах. Если вы еще не читали ее, то самое время восполнить этот пробел.

3-е издание.

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Год назад слушал аудио версию книги могу сказать про нее 4 вещи.

1 Книга написано в своеобразном стиле и требует дополнительного обдумывание некоторых вещей описанных в книги.

2 Будет полезна тем кто хочет или занимается разработкой новых товаров потребления и владельцам собственного бизнеса желающим вдохнуть в свое детище немного инноваций.

3 Книга докризисного 2000 года написания поэтому некоторые аспекты книги не совсем подходят к современным реалиям.

4 Книга и главная идея изложенная в ней что главное богатство человека его мозг в свое время произвели фурор на западе и остались незамеченными в России.

","user_display_name":"Радик Газизов","user_avatar_url":"/pub/avatar/100/00/00/02/30/56/05/2305605.jpg","user_is_verified":false,"user_role":null,"user_id":2305605,"is_comment_left_by_reviewed_person":null,"created_at":"2014-10-24T07:35:24","likes_rating":4,"likes_count":4,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":null,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":272135,"caption":null,"text":"

Я прочитала эту книгу, потому что ее посоветовал преподаватель с МВА. Книга написана не академическим, а простым языком, много примеров. Основная ее идея в том, что с появлением интернета рынок стал глобальным, появляется больше возможностей и усиливается конкуренция. Эта основная мысль разжевана как только можно и подана под разными соусами. Не могу сказать, что я узнала, что-то принципиально новое. Чувствуется, что книга писалась до кризиса. Стоит читать, только если все остальное в этой области уже прочитано.

","user_display_name":"vvvvv5","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":7668645,"is_comment_left_by_reviewed_person":null,"created_at":"2012-08-11T20:25:09","likes_rating":2,"likes_count":2,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":3,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":48425,"caption":"Вода","text":"

В книге слишком много воды. Почти 99.99% воды. Всю книгу можно изложить в двух фразах:

– электронные коммуникации меняют нашу жизнь

– бизнес становится глобальным

Всё. Больше в книге ничего нет. Жалею, что потратил деньги. Не покупайте.

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Анкл Трэнч, потому что книга написана не для тебя. А для других, более умных чем ты.

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Книжёнка, даже не книга.

Автор, конечно постарался, но уж очень много написано «фигни» простите.

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