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Из десяти открывшихся частных пекарен через год на плаву остаются только две-три. Во-первых, за кажущейся простотой и «вечным» потреблением хлеба стоит сложная технологическая основа. Во-вторых, есть ряд типичных ошибок, которые допускают стартаперы при запуске предприятий общественного питания.

Книга Юлии Леликовой написана в формате инструкции, и ее необходимо прочитать всем, кто готовится к открытию собственного хлебопекарного проекта, будь то ремесленническая пекарня, хлебная лавка при ресторане или производство при торговой сети.

Юлия Леликова – практикующий пекарь-технолог предприятий общественного питания. В ее портфолио – открытие множества пекарен, разработка технико-технологических карт для ведущих хлебозаводов России, стажировки по современным направлениям пекарского мастерства в Швейцарии, Испании, Киеве. В книге Юлии приведены и разобраны основные ошибки на этапе запуска и даны идеи, которые помогут увеличить выручку уже действующему предприятию, а также описаны бизнес-кейсы как опытных игроков хлебопекарного рынка, так и новичков, которые на личном примере рассказывают обо всех тонкостях своего бизнеса.

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Сейчас, как никогда, стало популярным заниматься «своим делом». И вот я прочитала новинку и хит мартовских продаж, и очень интересную и полезную книгу. Секретами приготовления домашнего хлеба интересуется каждая хозяйка, но дойти до совершенства не всем удается. Мы перестали тратить на это время, и начали использовать новые технологии, такие как мультиварки, пароварки и хлебопечки. Но ведь самый лучший вкус у хлеба приготовленного своими руками.\n\tВ этой книге есть очень много интересной информации. И как по мне, для открытия своего дела, здесь тоже есть подсказки «как делать» и «как - нет». Читая эту книгу, ты как будто попадаешь в мир Советских пекарен, где всегда витает волшебный запах ванильной эссенции. Мне эта книга снова подсказала, что я не там работаю, и что я не осуществила свою мечту юности. Теперь – задумалась, и понимаю, что моя работа не приносит мне удовольствие. А я хочу быть счастливой и приносить своими руками счастье людям, вместе со вкусными булочками и пирогами.\nМудрые книги всегда нужно читать, как для душевного покоя, так и для подкованности в знаниях.\nЛюбите то, чем Вы хотите заниматься…

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Юлия Эдуардовна профессионал своего дела. Так безумно приятно у нее учиться, а поэтому всем ученикам обязательно нужно прочесть ее книги. Спасибо.

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Книга полна советов для начинающих предпринимателей в сфере общественного питания. Книга может стать библей в процессе открытия пекарни,кондитерской или кафе.
Для меня как для кондитера, книга была полезной, чтобы все структурировать и взвесить перед тем как начинать действовать.

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В целом я негативно отношусь к бизнес-книгам российских авторов, так как обычно они переполнены водой и бесполезной информацией. Эту книгу покупала по рекомендации подруги - она в свое время училась у автора и дала на нее самые лестные комментарии. \nЧто особо понравилось:\n1. Дедуктивный метод изложения материала. Автор выдвигает общие положения, потом разъясняется их смысл на конкретных примерах. Для наглядности сказанного в книге также приведены кейсы от директоров и руководителей действующих ремесленных предприятий.\n2. Структура книги. Все главы и обозначенные в книге теме идут в четкой последовательности, как если бы вы утром проснулись, решив открыть свою пекарню, и не знали бы с чего начать.\n3. Много практических советов и рекомендаций.\n4. Даны ответы на большинство вопросов, которые возникают перед начинающими старт-аперами.\n5. Снимает \"розовые очки\" о простоте и легких деньгах в этой сфере бизнеса.

Что не понравилось:\n1. Мягкая обложка книги, которая моментально измялась.\n2. Бумага обложки оставляет следы пальцев, от чего приобретает совсем непотребный вид.

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Хорошая книга, с реальными примерами,читать легко. Материал изложен доступно и понятно. Заставляет задуматься и просчитать все риски.

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