На пороге взросления одна девочка из маленького города в Сибири зашла в лифт высшего образования и социальных сетей, чтобы однажды подняться к сердцу Парижа и обрести свободу, о которой она мечтала всю жизнь. Но когда она обрела всё, чего хотела, то осознала, что стала примером ошибки выжившего. Получив паспорт таланта во Франции и с трепетом вспоминая родную Сибирь в своей квартире с видом на Эйфелеву башню, она борется за то, чтобы такие же, как она, однажды обрели голос. А вы держите в руках её книгу.

От небольшого книжного магазинчика до своего собственного маркетингового агентства в Париже – Наташа Панфилова с детства мечтала по-крупному и добивалась своего.

Эта книга ответит на вопросы:

•\tкак найти лифт для своих идей;

•\tкак обретать голос, если ты был рожден в мире, где тебя не слышат;

•\tкак набрать команду верных и разделяющих твои взгляды людей;

•\tкак найти клиентов;

•\tкак отслеживать тренды;

•\tкак обеспечить своей компании устойчивый рост;

•\tкак отслеживать тысячи закономерностей и когнитивных искажений, чтобы выбраться из темноты однажды.

В формате PDF A4 сохранен издательский макет книги.

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Мне очень сложго было решить ставить 3 или 4 звезды этой книге.

Я давно читаю блог Наташи, мне нравятся ее рилсы, я даже покупала доступ к ее вебинару. Мне безумно нравится подход смешения науки и маркетинга. Но у меня все равно есть некоторое настороженное отрошение к ней как к персоне, что не изменилось после прочтения этой книги.

Мне не понравился формат биографии. Я понимаю для чего было это нужно, но человеку меньше 30 лет, а это немного рано для биографии. Но половину книги, про путь в Париж и к агенству можно было уместить на нескольких страницах.

Упоминаний «Эйфелевой башни» и виду на нее из окна столько, что если пить шот, каждый раз, когда читаешь про это, есть все шансы не дочитать книгу до конца в трезвом виде.

Автор молодец, весь ее путь это показывает, но ты начинаешь понимать друзей Говарда Воловца, когда они устали от его упоминаниях о том, что он был в космосе.

Еще из минусов – отсуствие перевода в схемах и графиках приведенных из других источников. Мне кажется, что очень многим читателям будет гораздо сложнее разобраться в лексике и вникнуть в смысл, получить возможный уровень знания, если нет хорошего знания английского языка.

В остальном, классный разбор научных фактов и маркетинговых кейсов, в чем и сильна Наташа. Отдельная часть про маркетинг, ссылки и рекомендация литературы очень неплоха. Если будет вторая часть, с удовольсвтие бы прочитала про теоретические и практические знания, потому что как мне кажется, есть еще много вещей, о которых автору можно поделиться с аудиторией.

","user_display_name":"Yulia Kostyleva","user_avatar_url":"/pub/avatar/100/00/00/25/98/21/04/25982104.jpg","user_is_verified":false,"user_role":null,"user_id":25982104,"is_comment_left_by_reviewed_person":null,"created_at":"2024-10-21T02:59:05","likes_rating":2,"likes_count":2,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":4,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":23176134,"caption":null,"text":"

Очень душевно, тепло, заставляет о многом задуматься. Автор потрясающе умная девушка. Круто, что есть аудиоверсия - ещё большее погружение.

","user_display_name":"Юлия Делендик","user_avatar_url":"/pub/avatar/100/00/06/89/76/05/74/689760574.jpg","user_is_verified":false,"user_role":null,"user_id":689760574,"is_comment_left_by_reviewed_person":null,"created_at":"2025-01-16T22:16:08","likes_rating":0,"likes_count":0,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":5,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":22775454,"caption":null,"text":"

прекрасная книга! каждая страница пропитана невероятной любовь к своему делу и науке. Настолько сильна эта любовь, что мне хочется пойти и выучиться на маркетолога, хочеться познать и пропустить через себя всю эту силу знаний и открытий. спасибо автору за этот опыт !

","user_display_name":"diana.hennavi","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":1122400632,"is_comment_left_by_reviewed_person":null,"created_at":"2024-11-25T12:39:24","likes_rating":0,"likes_count":0,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":5,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":22511140,"caption":null,"text":"

Пару месяцев назад подписалась на блог Наташи в инстаграм и сразу меня заинтересовал её подход к маркетингу. Случайно на Литрес наткнулась на данную книгу и была очень приятно удивлена. Не думая ни минуты, купила и в тот же момент начала читать. Очень искренняя, добрая и убтная. Местами даже пополакала, где-то для себя нашла интересные идеи для продвижения в соц. сетях. Большое спасибо автору, всем советую прочитать ❤️

","user_display_name":"Yana Kim","user_avatar_url":"/pub/avatar/100/00/05/64/54/96/85/564549685.jpg","user_is_verified":false,"user_role":null,"user_id":564549685,"is_comment_left_by_reviewed_person":null,"created_at":"2024-10-22T21:25:03","likes_rating":0,"likes_count":0,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":5,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0}]}},"fulfilledTimeStamp":1742597618705},"getArtQuotes({\"artId\":70953397,\"limit\":5,\"url\":\"\"})":{"status":"fulfilled","endpointName":"getArtQuotes","requestId":"Wx21r_jqg8VW_T7xjVSto","originalArgs":{"artId":70953397,"url":"","limit":5},"startedTimeStamp":1742597618620,"data":{"status":200,"error":null,"payload":{"pagination":{"next_page":null,"previous_page":null},"data":[{"uuid":"128976d9-073e-4100-bc02-ec938711fd8c","nickname":"innaboroda1988","user_id":1145725614,"user_url":"/chitateli/1145725614/#quotes","selection_url":"/citata/128976d9073e4100bc02ec938711fd8c","selection_html":"

«Если не получится, я ничего не потеряю, но если получится, то обрету всё».

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