Люди ежедневно принимают финансовые решения. Берут ипотеку, меняют доллары на иены, запасаются гречкой, инвестируют в акции и криптовалюту – чтобы получать выгоду. Миллиарды нейронов в голове homo economicus работают над этой целью. Они управляют деньгами, но не всегда сохраняют и приумножают. Почему?

Чтобы ответить на этот вопрос, Джейсон Цвейг, редактор вечного бестселлера «Разумный инвестор», отправился в ведущие нейробиологические лаборатории и подверг себя множеству научных экспериментов.

В этой книге он объясняет, в какие игры играет разум с деньгами, существует ли алгоритм успешного финансового поведения. И если да, то как его найти и наконец разбогатеть.

В формате PDF A4 сохранён издательский дизайн.

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я ознакомилась с этой книгой чуть ранее и знаете, что могу сказать: эта книга построена структурно иначе, нежели Разумный инвестор. в ней рассматривается полная гамма человеческих эмоций — начиная с чувства страха до удовлетворенности при этом автор анализирует, какое влияние чувства способны оказывать на наши инвестиционные решения. На первый взгляд может показаться, что ответы очевидны, а каждый успешный инвестор ведет себя исключительно рационально. Однако Цвейг на простых примерах доказывает, что большинство людей не только не обладают достаточными знаниями о мире, но и не способны трезво оценивать свою осведомленность. На самом деле за эмоциональный фон при биржевой деятельности в нашем мозгу отвечает тот самый норадреналин, ответственный и за лудоманию (игроманию), и за радость при изучении чего-то нового. Но вот принятие финансовых решений должно строиться совсем по другим правилам! Приятного прочтения интересной книги, друзья)

Прочесть эту книгу имеет смысл. Хотя в книге много воды на тему правил инвестирования на фондовом рынке, с учетом американской специфики, все же есть крупицы интересной информации как мозг оценивает реальность, прогнозирует будущее и принимает решения или бездействует. Все психологические аспекты поданы с учетом психологии биржевой торговли и в этом главный плюс этой книги. Даже если вы опытный инвестор все равно рекомендую книгу к прочтению

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Уверенность и самоуверенность, это разные вещи. В каждом из нас живет внутренний мошенник, который вечно нас уговаривает приувеличить наши возможности. Лучший способ достичь результата, это трезво оценить свои возможности.

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отличная книга,мне понравилось тем что говорит о том что зависит как нужно и усердно работать и найти себя в этом окружении

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ПОДУМАЙ ДВАЖДЫ» ( англ . THINK TWICE). Всякий раз, когда вас захлестывают эмоции из-за ситуации на рынке, не поддавайтесь первому побуждению. Полагайтесь на правила «ПОДУМАЙ ДВАЖДЫ», прежде чем принимать какое-либо инвестиционное решение. Не позволяйте догадкам управлять вами. Тогда из-за сиюминутных прихотей рынка вы не потеряете ни на покупке, ни на продаже.

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: «Психически здоровый человек, по-видимому, обладает завидной способностью искажать реальность в направлении, которое повышает самооценку… и способствует оптимистическому взгляду на

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Как только ваша интуиция воспринимает любое число, оно застревает в памяти намертво.

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есть людям, которые еще не владеют акциями, больше не будет разрешено покупать их), миллионы долларов могут поступить в течение нескольких дней. Простого предупреждения о том, что вы можете упустить какой-то выбор, оказывается достаточно, чтобы он показался

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