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Кому подойдет эта книга:

• руководителям любого уровня;

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• всем, у кого есть амбиции и стремление добиться большего в жизни, выделиться из толпы, обойти других и стать первыми в своем деле.

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Явно не стоит 300 рублей и 2 часа потраченного времени, зацепило только начало, а далее вода: как одеваться, говорить, выступать. Всего понемногу и в целом не о чем.

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Автор раз 100 упомянул про его неприязнь к словам-паразитам, неправильным ударениям и всячески себя продвигал в течение книги. Я заплатила за то,чтобы мне прорекламировался человек:(

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С первых страниц захватывающе. Очень рекомендовал мне эту книгу гуру пиар менеджмента. Срочно куплю для того чтобы верить в себя и у меня не всплывал «инстинкт самозванца».

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Поэтому я, например, не люблю брать на работу в отдел продаж сотрудников с высшим образованием. У них сомнений в себе гораздо больше. Гораздо больше внутренних шор и самозапретов. Им сложнее открывать непростые двери. Люди более интеллектуально развитые больше сомневаются в себе и своих возможностях. И предъявляют к себе завышенные требования, думая порой, что они не достойны, не дотягивают и занимают не свое место. Это не значит, что у них нет амбиций и они не стремятся к вершинам. Просто они менее уверены в себе. Они грызут себя сомнениями и подозрениями, колеблются и тратят драгоценную энергию на эти самые колебания. Это есть и у меня, и у многих моих знакомых, и у многих известных и великих людей. Это проверенный факт.

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То есть для того, чтобы выбирали вас, вы должны быть: а) известным; б) понятным. Понятным – это значит, что люди должны понимать, какую ценность вы несете и какую пользу от вас можно получить. Должны понимать, «про что» вы. В чем вы хороши. В чем вы эксперт. В чем вы лучше других. Это самое главное в построении и продвижении личного бренда. Одной лишь известности мало.

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Исходя из конкретной цели, которая у нас есть, мы должны определить целевую аудиторию для продвижения нашего личного бренда. И поставить себе задачу: а что именно мы хотим заложить в голову той аудитории? Какую картинку? А самое главное – какое целевое действие мы хотим, чтобы они выполнили.

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