Сегодня все испортить можно в один клик. Мы живем в мире мнений, где каждый из нас – телеканал имени себя с собственной аудиторией. И может быть достаточно одного негативного репоста или дизлайка, чтобы испортить вашу репутацию. Как этого не допустить?

Говорят, предупрежден – значит вооружен. Эта книга не только предупреждает, но и предлагает действенную методику по выстраиванию репутации от ведущих экспертов репутационного маркетинга.

В формате PDF A4 сохранен издательский макет книги.

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Быстрый старт для вашего бизнеса","url":"/audiobook/dzheff-uoker/zapusk-bystryy-start-dlya-vashego-biznesa-62703022/","author_names":["Джефф Уокер"]},{"id":66486374,"title":"Поезд убийц","url":"/audiobook/kotaro-isaka/poezd-ubiyc-66486374/","author_names":["Котаро Исака"]}],"fulfilledTimeStamp":1743042991671},"getArtReviews({\"artId\":65225161,\"limit\":5,\"sortType\":\"popular\",\"url\":\"\"})":{"status":"fulfilled","endpointName":"getArtReviews","requestId":"w1N-IUeE8-LZ4__0v-Rlx","originalArgs":{"artId":65225161,"url":"","limit":5,"sortType":"popular"},"startedTimeStamp":1743042991607,"data":{"status":200,"error":null,"payload":{"pagination":{"next_page":"/api/arts/65225161/reviews?limit=5&o=popular&after=Pmk6MH5pOjIwMzU0MjE0","previous_page":null},"data":[{"id":10399798,"caption":null,"text":"

всем рекомендую;) авторы крутые, точно говорю. контент собран специально для книги. книга издана при содействии главного в России литературного продюсера- Артёма Сераторова

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Хорошая книга. Неплохо разбирает базовые принципы построения бренда в сети и работы с его репутацией в онлайн пространстве. Есть дельные советы.

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Книга будет полезна новичкам, изучающим маркетинг. Мне нравится, что авторы не только излагают теорию, но и приводят реальные примеры из практики, наглядно демонстрирующие изложенные в книге тезисы.

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\"Репутация в сети\" Дмитрия Сидорина и Никиты Прохорова - это довольно хороший \"настольный справочник\" для начинающего специалиста в области PR и GR. Я только недавно купила эту книгу - чтобы освоиться на новом месте работы - а она мне уже нравится. Опыт авторов расписан очень подробно, но при этом нескучно, живо. Приводится актуальная информация (в моем случае еще и полезная), даются реальные примеры. В общем, читаю и вам советую!

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Книга может показаться очень интересной и информативной, авторы приводят множество примеров из реальной жизни, а также раскрывают некоторые \"потаённые\" маркетинговые фишки. Но, к сожалению, у меня сложилось впечатление, что книга не даёт прямых ответов и рекомендаций на вопрос \"Что делать?\". Авторы по сути говорят: \"Можно сделать вот так, а можно вот эдак, а как поступить в конкретной ситуации - мы вам не подскажем\". В итоге у меня возникло ощущение, будто я узнала из книги что-то новое и занимательное, но в то же время не узнала ничего по-настоящему полезного. Зато я буквально чувствовала, как авторы на каждой странице расхваливают своё предприятие и уговаривают читателя купить их услуги. И эта грубая неприкрытая самореклама спустя некоторое время чтения начинает раздражать. Подводя итог, могу сказать следующее: книга на четвёрочку. Может быть интересна новичкам в сфере маркетинга и SMM. Содержит некоторые общие советы по управлению репутацией бренда. Но с неба звёзд не хватает.

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