Показано становление экономики культуры как отрасли в мире и в России. Рассмотрены особенности экономики культуры, законы \"большой\" экономики, примеры установления цены методами ценообразования, анализа спроса на культурные блага и формирования

экономически эффективной структуры предлагаемого ассортимента. Охарактеризованы виды планирования и роль стратегического планирования в условиях неопределенности внешней среды организации культуры. Теория дополняется примерами, расчетами и комментариями

полученных результатов. Текстовый материал книги содержит большое количество пояснительных таблиц, рисунков и схем.

Соответствует ФГОС ВО последнего поколения.

Для студентов бакалавриата и магистратуры, обучающихся по укрупненной группе направлений \"Культуроведение и социокультурные проекты\".

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В данной книге очень нужный развернутый для изучения материал.

Чётко показаны примеры установления цены методами ценообразования.

Схемы , таблицы понятные рисунки указывают на проработанность предоставляемой информации...

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Очень много практического материала, который помогает соотнести теоретическую информацию с ее применением в деле.

Пособие хорошо продумано по структуре: удобно быстро искать необходимое.

Рекомендую!

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