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Книга 9","url":"/audiobook/dem-mihaylov/infer-kniga-9-69762244/","author_names":["Дем Михайлов"]},{"id":69793741,"title":"Дело Саввы Морозова","url":"/audiobook/anonimys/delo-savvy-morozova-69793741/","author_names":["АНОНИМУС"]}],"fulfilledTimeStamp":1743198023760},"getArtReviews({\"artId\":11292461,\"limit\":5,\"sortType\":\"popular\",\"url\":\"\"})":{"status":"fulfilled","endpointName":"getArtReviews","requestId":"5XGQ0qsQ7eVDfw4kr6LzA","originalArgs":{"artId":11292461,"url":"","limit":5,"sortType":"popular"},"startedTimeStamp":1743198023732,"data":{"status":200,"error":null,"payload":{"pagination":{"next_page":"/api/arts/11292461/reviews?limit=5&o=popular&after=Pmk6Mn5pOjE1NDMyNTcy","previous_page":null},"data":[{"id":7578516,"caption":null,"text":"

Книга вышла в 1997 году. Профессор Клейтон Кристенсен , эксперт в области инноваций, рассказывает почему погибают лидеры отрасли. Делает он это на примере глубокого анализа эволюции индустрии производства жестких дисков. Особенно подробно рассмотрен крах компании Seagate.

… стоп … минуточку! У меня на календаре 2020 год, и компания Seagate ведущий мировой производитель жестких дисков с самой крупной долей на рынке (37,8%)! Может я что то не так понял? Да вряд ли – вот наиболее острые цитаты:

Стр 59: “Seagate была вытеснена с рынка дисков для настольных персональных компьютеров компаниями Conner и Quantum, первыми выпустившими 3,5-дюймовые диски.”

Стр 122: “Как сказал руководитель Conner, «в Seagate так и не поняли, как Conner продает диски на рынке портативных систем. Им это просто не приходило в голову”

Вообще то в 2006 году Seagate благополучно поглотила Quantum Corporation. Ну ладно, это было через 9 лет после выхода книги, и автор не мог об этом знать. Однако о чем автору точно следовало бы упомянуть, так это о том, что в 1996 году Conner Peripherals была поглощена все той же “разорванной в клочья” Seagate. То есть, вообще то Seagate скорее представляет собой пример обратный тому, что хочет доказать автор. Успех не смотря ни на что.

Да и многократно упоминаемая в книге, первопроходец всего на свете, корпорация IBM недавно отметила свой 109-й день рождения. Конечно хайпа вокруг нее гораздо меньше, чем в начале 80-х, но банкротится или закрываться она точно не собирается.

Честно говоря, при наличии таких вопиющих ляпов (причем вероятно это умышленный подгон) сложно воспринимать автора и его труд серьезно. Но тем не менее, еще несколько совершенно очевидных проблем:

– Автор делит инновации на “подрывные” и “поддерживающие” – однако различия определяются крайне размыто. Так например в индустрии жестких дисков, по версии автора, переход от ферритовых к тонкопленочным головкам – это поддерживающая технология. А вот переход от форм-фактора 5,25’’ к 3,5’’ – это подрывная технология. Хотя именно технологической разницы во втором случае никакой. То есть подрывная технология получается у него скорее маркетинговой категорией, чем собственно технологической. Причем понять это можно только задним числом.

– Автор считает, что если компания ушла с рынка или была поглощена другой компанией – то это провал. Однако это в корне неверно. Зачастую инвесторы поглощаемой компании получают более чем щедрую компенсацию и уходят с отличными прибылями. То что компания ушла с рынка тоже не означает крах – возможно она просто сняла сливки, и предоставляет последователям возможность грызть друг друга дальше. То есть каждый случай требует гораздо более глубокого анализа, чем тот, что провел автор.

– Автор вообще не рассматривает гипотезы о том, что успех новичков может быть чистым результатом удачи и все. И именно поэтому проваливаются старые игроки – потому что удача не поставляется на заказ, систематических причин успеха может просто не быть.

– Автор не учитывает макроэкономического фона. Так например в те годы, которые он рассматривает, наблюдался мощный перенос производства из США в страны с дешевой рабочей силой. Может быть, “подрывная технология” состоит именно в этом?

В общем к каждой главе можно написать просто десятки возражений. Однозначно НЕ рекомендую эту книгу.

","user_display_name":"Михаил Панкратов","user_avatar_url":"/pub/avatar/100/00/03/28/49/34/09/328493409.jpg","user_is_verified":false,"user_role":null,"user_id":328493409,"is_comment_left_by_reviewed_person":null,"created_at":"2020-08-30T15:12:33","likes_rating":42,"likes_count":45,"dislikes_count":3,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":1,"replies":[{"id":14107958,"caption":"","text":"","user_display_name":"Евгений","user_avatar_url":"/pub/avatar/100/00/08/26/74/31/94/826743194.jpg","user_is_verified":false,"user_role":null,"user_id":826743194,"is_comment_left_by_reviewed_person":null,"created_at":"2022-08-13T16:17:15","likes_rating":0,"likes_count":0,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":true,"black_listed_by_user":false},{"id":14107963,"caption":null,"text":"

Михаил Панкратов, спасибо за отличный отзыв. Благодаря Вам не стал покупать книгу. Люди с критическим мышлением вызывают надежду что не все потеряно в этом мире.

","user_display_name":"Евгений","user_avatar_url":"/pub/avatar/100/00/08/26/74/31/94/826743194.jpg","user_is_verified":false,"user_role":null,"user_id":826743194,"is_comment_left_by_reviewed_person":null,"created_at":"2022-08-13T16:17:15","likes_rating":7,"likes_count":10,"dislikes_count":3,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false},{"id":17113809,"caption":null,"text":"

Михаил Панкратов нашел две цитаты и придрался к ним. у что ж молодец. ну да на тот момент этим компании действительно вытеснили Seagate. Проходная цитата, "Seagate была вытеснена с рынка дисков для настольных персональных компьютеров компаниями Conner и Quantum, первыми выпустившими 3,5-дюймовые диски". Conner создал кстати бывший сооснователь Seagate. Такое себе поглощение.

"автор не учитывает макроэкономического фактора, в те годы был мощный перенос в страны с дешёвой рабочей силой." Да такой мощный что 2000 человек уволили в Сингапуре.

","user_display_name":"рс дм","user_avatar_url":"/pub/avatar/100/00/03/57/58/72/75/357587275.jpg","user_is_verified":false,"user_role":null,"user_id":357587275,"is_comment_left_by_reviewed_person":null,"created_at":"2023-11-30T23:21:13","likes_rating":4,"likes_count":5,"dislikes_count":1,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false},{"id":17441222,"caption":null,"text":"

Евгений Пичугин так хвалите критическое мышление другого, что забыли о своём?

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Несмотря на то, что книге уже двадцать лет, она вовсе не потеряла своей актуальности. Бурный рост технологий вынуждает компании искать новые пути развития. И тот, кто не сумеет вовремя сориентироваться в обстановке, проигрывает… Книга написана простым и понятным языком, читается легко и с интересом. Присутствует масса примеров того, как нужно вести бизнес, чтобы не остаться у «разбитого корыта».

","user_display_name":"reader","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":12557606,"is_comment_left_by_reviewed_person":null,"created_at":"2017-01-11T22:33:13","likes_rating":6,"likes_count":6,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":5,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":4569264,"caption":null,"text":"

Реально вдумчивая книга с примерами. Есть над чем подумать и в чем разобраться. Книга даёт возможность посмотреть на теорию менеджмента с новых позиций

","user_display_name":"496449383","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":496449383,"is_comment_left_by_reviewed_person":null,"created_at":"2019-07-05T15:01:28","likes_rating":4,"likes_count":4,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":5,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":2966992,"caption":null,"text":"

Хорошая научная книга. Описывающая ряд закономерностей с подробным обоснованием и примерами. Многим может показаться несколько скучной, но книга определенно будет полезной предпринимателям, изобретателям и многим другим.

","user_display_name":"oc11","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":180931387,"is_comment_left_by_reviewed_person":null,"created_at":"2018-07-31T10:13:10","likes_rating":3,"likes_count":3,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":4,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":15432572,"caption":null,"text":"

Хорошая книга с довольно простой идеей: компаниям нужно научится отбрасывать устаревшие технологии, если другая ветка технологического прогресса показывает больший потенциал. Даже если на старой технологии построен основной бизнес, а в новой нужно все начинать сначала. Мысль проиллюстрирована многочисленными детальными примерами, при этом два основных примера - индустрия жестких дисков и экскаваторов несколько затянуты.

Однозначно входит в топ-10 книг для прочтения по бизнес-теории.

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Клейтон Кристенсен Дилемма инноватора: Как из-за новых технологий погибают сильные компании

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карточкам. Уважение, которое вызывала Sears Roebuck, лучше всего доказывает цитата из журнала Fortune: «Как это удается Sears? Все-таки самое завораживающее в истории ее успеха – естественность происходящего. Sears не открывает ящик фокусника и не запускает фейерверки. Просто все в компании делают свое дело на своем месте и при том – всегда хорошо. И все вместе они делают компанию силь ной» 1 .

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