Empezar a innovar en empresas pequeñas puede ser agobiante. Los recursos son limitados, el día a día absorbe la mayor parte del tiempo, las personas que trabajan están en múltiples funciones, las consultorías cuestan una fortuna, las metodologías están pensadas para empresas grandes.

Pero innovar en estas organizaciones es posible. Todo inicia con el compromiso personal del líder, el uso inteligente de su tiempo y las herramientas apropiadas. A partir de ejemplos reales de empresas medianas y pequeñas de Latinoamérica, como Pulse, Trango Consultores, Champlevé, Análisis MBC y Kemical, este libro le llevará de la mano para aplicar las más recientes y eficientes metodologías de innovación, acondicionadas para pymes y emprendimientos.

Usted podrá aplicar esas técnicas con su personal, además de iniciar la transformación de su organización por medio de un cambio en la cultura y su enfoque intencional hacia la innovación empresarial.

Este libro le mostrará:

· Cómo innovar de forma estratégica y no por ocurrencias.

· La forma de aplicar las metodologías paso a paso, incluso para evitar los más frecuentes.

· Cómo convertir a la innovación en un hábito personal y organizacional.

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