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Die Elektromobilität, die Notwendigkeit der Technologie und deren Marktdurchdringung werden einerseits stark gefördert, andererseits stellen sich die erwartete Nutzerakzeptanz und Nachfrage noch nicht im wie von weiten Teilen von Wirtschaft und Politik gewünschten Rahmen ein. Frau Hillenbrand zeigt die potenziellen Ursachen dafür auf und geht detailliert auf die Erfolg beeinflussenden Faktoren aus wirtschaftlicher und rechtlicher Sicht ein. Durch die Kombination der vielfältigen Bereiche wird das interdisziplinäre Forschungsfeld zur Erfolgsfaktorenforschung sowohl für Unternehmen als auch Produkte systematisch aufgearbeitet und theoretisch sowie empirisch ein geeignetes Erfolgsfaktoren-Konstrukt hergeleitet.

Neben einer rechtlichen Legitimation für Markteingriffe auf Grundlage des europäischen Rechtssystems aber auch des deutschen Grundgesetzes werden die rechtlichen Rahmenbedingungen für den Erfolg der Elektromobilität analysiert. Ein Überblick deutscher Rechtseingriffe über zivilrechtliche Regelungen, Förderungen sowie Investitionsrichtlinien liefert die Grundlage für deren Evaluation auf Wirkung und Zielerreichung.

Die wirtschaftliche Betrachtung wird umfassend sowohl aus angebotsseitiger Perspektive als auch nachfrageseitiger Analyse vorgenommen. Der Fokus richtet sich dabei auf die Untersuchung der Wertschöpfungskette der Geschäftsmodellbetrachtung und die Entwicklungen des Absatzmarkts mit den notwendigen Adaptionsschritten sowie insbesondere dem Preissetzungsmechanismus. Ausblick gibt dabei ein Vergleich zu analogen technologischen Innovationen und deren erfolgreiche Nutzeradaption, Transformation sowie einen dadurch möglichen Markterfolg.

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