"Trendsetting – Wie Ideen die Welt erobern\" erklärt, wie Trends entstehen und sich verbreiten, von der Initialzündung durch kreative Visionäre bis hin zur globalen Wirkung. Das Buch beleuchtet die entscheidenden Faktoren, die Trends vorantreiben – gesellschaftliche Veränderungen, technologische Innovationen und die Macht der sozialen Medien. Es zeigt, wie Trends von der Nische in den Mainstream gelangen und warum manche Ideen nur flüchtig bleiben, während andere eine dauerhafte Bewegung auslösen.

Durch praxisnahe Beispiele, wie den Aufstieg des Camper-Lifestyles oder die Entwicklung der Dubai-Schokolade, erhalten die Leser wertvolle Einblicke in das Zusammenspiel von Kreativität, Marktforschung und kulturellen Strömungen. Es bietet zudem eine kritische Auseinandersetzung mit den ethischen Aspekten des Trendsetzens und unterstreicht die Bedeutung von Authentizität und sozialer Verantwortung.

Ein unverzichtbares Buch für Unternehmer, Marketer und alle, die verstehen möchten, wie Trends bewusst geschaffen und langfristig genutzt werden können.

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