Освещаются вопросы психологии сервиса, туризма и социально-культурной деятельности. Изложены психологические особенности продаж туристского продукта, обслуживания туристов в офисе, особенности делового этикета, психологии имиджа, конфликта, подготовки и

проведения экскурсий. Особое внимание уделяется коммуникативной культуре работников средств размещения. Анализируются вопросы психологии карьерного успеха сотрудников гостиниц и ресторанов. Каждая глава содержит тесты для самоконтроля. В конце даются

ключи к тестам, глоссарий и рекомендуемая литература.

Соответствует действующему Федеральному государственному образовательному стандарту высшего образования нового поколения.

Для студентов бакалавриат, обучающихся по направлениям подготовки \"Туризм\" и \"Гостиничное дело\", преподавателей, психологов, экскурсоводов, работников туристских фирм, гостиниц и ресторанов.

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