Die Macht der politischen Rede. Wie Sebastian Kurz seine Rhetorik zum politischen Erfolg nutzte!

Der ehemalige österreichische Bundeskanzler Sebastian Kurz machte eine politische Blitzkarriere. In Medien, ob Funk oder Fernsehen, tritt er erfolgreich auf. Er ist eloquent, schlagfertig und beeindruckt in jeder politischen Diskussion. Was steckt dahinter?

Thomas Wilhelm Albrecht, international anerkannter Rhetorikcoach und Redner, erläutert an vielen praktischen Beispielen die Brillanz der Rhetorik von Sebastian Kurz. Der österreichische Politiker greift dabei auf das 4mat-System der Rhetorik zurück. Wie Sie als Leser diesen Rhetorikstil selbst nutzen können, erläutert und analysiert der Autor ausführlich und praxisnah an Redebeispielen.

*) Zwischen ausgefeiltem Redehandwerk und Manipulation: mit welchen Sprachmitteln werden in der Politik Debatten gewonnen? Wie werden Botschaften zielgenau in den Medien platziert?

*) Die subtile Wirkkraft der Körpersprache: wie nonverbale Kommunikation zum politischen Erfolg beiträgt

*) Die Wirkkraft der Emotionen: wie gelungene Rhetorik das Publikum über Gefühle anspricht

*) Der Unterschied zum politischen Gegner: wie Sebastian Kurz politische Debatten dank seiner Rhetorik gewinnt

Lernen von den Profis – mit diesen Tipps verbessern Sie Ihre Redekunst!

Sebastian Kurz beherrscht die politische Rhetorik. Die scharfe Analyse von Thomas Wilhelm Albrecht erläutert das rhetorische Handwerkszeug auf allen Ebenen. Das Buch zeigt den Wählern und Journalisten die Erfolgsfaktoren der Blitzkarriere des jungen österreichischen Politikers und die Schwächen seiner politischen Gegner auf. Schließlich bekommen Sie als Leser praktische Ratschläge zur Verbesserung der eigenen Rhetorik und des öffentlichen Auftritts. So werden Sie eloquent, schlagfertig und tonangebend in Diskussionen – sei es im politischen Bereich, privat oder im beruflichen Umfeld. Nutzen auch Sie die Macht der Worte für Ihren persönlichen Erfolg und treten Sie souverän und wortgewandt in allen Bereichen Ihres Lebens auf!

","html_annotation_litres":"","first_time_sale_at":null,"is_azimyt_trial":false,"is_pdw_trial":false,"is_discount_forbidden":false,"is_preorder_show_fragment":false,"reviews_count":0,"livelib_rated_count":0,"livelib_rated_avg":0,"livelib_ratings":null,"parent_podcast_name":null,"parent_podcast_id":null,"parent_podcast_url":null,"podcast_episodes_count":null,"is_podcast_complete":false,"is_webtoon_complete":false,"genres":[{"id":5211,"uuid":"ed173c21-f034-11e5-a511-0cc47a5454c6","name":"современная зарубежная литература","is_root":false,"url":"/genre/zarubezhnaya-5211/"}],"tags":[],"paper_book":null,"isbn":"9783990867907","publication_date":null,"quotes_count":0,"is_auto_speech":false,"youtube_videos":[],"contents_url":null,"is_prohibited_for_sale":false,"additional_info":{"registered_at":"2021-02-22T09:48:58","translated_at":null,"current_pages_or_seconds":null,"expected_pages_or_seconds":null},"publisher":{"id":27613305,"name":"Goldegg Verlag Audio","url":"/author/goldegg-verlag-audio/"},"copyrighter":{"id":null,"name":"Zebralution GmbH","url":null},"rightholders":[{"id":null,"name":"Zebralution GmbH","url":null}],"is_referrable":true,"referral":null,"alisa_url":"https://dialogs.yandex.ru/sharing/doc?button_text=%D0%A1%D0%BB%D1%83%D1%88%D0%B0%D1%82%D1%8C&image_url=https%3A%2F%2Fcv9.litres.ru%2Fpub%2Fc%2Fcover%2F64071790.jpg&payload=%7B+%22sharing_user_data%22%3A+%7B+%22user%22%3A+%22None%22%2C+%22art%22%3A+64071790%2C+%22time%22%3A+1745498178%2C+%22signature%22%3A+%22421bc3a7ef7c4a893ca37c15dcb729f86e9cce25d91543e08a82ca6cd1e04b54%22+%7D%7D%27&skill_id=689f64c4-3134-42ba-8685-2b7cd8f06f4d&subtitle_text=Thomas+W.+Albrecht&title_text=Die+Rhetorik+des+Sebastian+Kurz+-+Was+steckt+dahinter%3F+%28Ungek%C3%BCrzt%29&signature=ngkQWVGzXBgHw1qNuv2Gv2gSGuG0MK3R8mjvgxukam0%3D&required_interfaces=audio_player&utm_campaign=litres","update_events":["none"],"prequels":[],"alternate_urls":[{"url":"https://litres.de/audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790/","language":"de"},{"url":"https://litres.com/audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790/","language":"en"},{"url":"https://litres.es/audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790/","language":"es"},{"url":"https://www.litres.ru/audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790/","language":"ru"},{"url":"https://litres.pl/audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790/","language":"pl"},{"url":"https://litres.az/audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790/","language":"az"},{"url":"https://litres.ee/audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790/","language":"et"},{"url":"https://litres-tr.com/audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790/","language":"tr"}],"is_art_online_readable":false,"webtoon_chapter_number":null,"webtoon_parent_id":null,"next_webtoon_chapter_id":null,"meta_title":null,"meta_tags":{"root":{"title":"Die Rhetorik des Sebastian Kurz - Was steckt dahinter? (Ungekürzt), Thomas W. Albrecht – слушать онлайн или скачать mp3 на Литрес","description":"Сервис электронных книг 📚 Литрес предлагает скачать аудиокнигу «Die Rhetorik des Sebastian Kurz - Was steckt dahinter? (Ungekürzt)», Thomas W. Albrecht в формате 🎧 mp3 или слушать онлайн! ➤ Скачивайте и слушайте лучшие аудиокниги. Только профессиональные чтецы!","rel_canonical_url":null,"seo_robots":null,"open_graph_title":"Die Rhetorik des Sebastian Kurz - Was steckt dahinter? (Ungekürzt), Thomas W. Albrecht","open_graph_description":null,"text":null},"readonline":null,"reviews":{"title":"Отзывы об аудиокниге «Die Rhetorik des Sebastian Kurz - Was steckt dahinter? (Ungekürzt)», Thomas W. Albrecht, рецензии на аудиокнигу - Литрес","description":"Читайте лучшие рецензии и отзывы читателей на аудиокнигу «Die Rhetorik des Sebastian Kurz - Was steckt dahinter? (Ungekürzt)» Thomas W. Albrecht. Более %count_reviews% отзывов, 0 рейтинг аудиокниги по версии читателей электронной библиотеки Литрес.","rel_canonical_url":null,"seo_robots":null,"open_graph_title":null,"open_graph_description":null,"text":null},"quotes":{"title":"Цитаты из аудиокниги «Die Rhetorik des Sebastian Kurz - Was steckt dahinter? (Ungekürzt)» Thomas W. Albrecht, чтец Gerald Sigmund - Литрес","description":"Читайте лучшие цитаты из аудиокниги «Die Rhetorik des Sebastian Kurz - Was steckt dahinter? (Ungekürzt)» Thomas W. Albrecht. ➤ Более %count_quotes% цитат и «крылатых» фраз из аудиокниги в сервисе электронных книг 📚 Литрес.","rel_canonical_url":null,"seo_robots":null,"open_graph_title":null,"open_graph_description":null,"text":null}},"audio_drm3_key":null},"fulfilledTimeStamp":1745498178310},"getSimilarArtsForRecommendation({\"artIDorSlug\":\"audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790\",\"limit\":24,\"offset\":\"384\"})":{"status":"fulfilled","endpointName":"getSimilarArtsForRecommendation","requestId":"HQhft0Mqb1Yxe6xvyo9Al","originalArgs":{"artIDorSlug":"audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790","offset":"384","limit":24},"startedTimeStamp":1745498177971,"data":{"pagination":{"next_page":null,"previous_page":"/api/arts/audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790/similar?limit=24&offset=360"},"data":[],"recommendation_model_version":{"response_model_tag":"top","response_model_name":"top 2025-04-24_13-30-06"}},"fulfilledTimeStamp":1745498178171}},"mutations":{},"provided":{"ArtShortList":{"__internal_without_id":["getSimilarArtsForRecommendation({\"artIDorSlug\":\"audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790\",\"limit\":24,\"offset\":\"384\"})"]},"Art":{"64071790":["getArtData({\"artIdOrSlug\":\"audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790\"})"]}},"subscriptions":{"getBanners({\"place\":\"web-header-full-width\"})":{"FvVT1tQLVkzEGfZHtmmYF":{}},"getArtData({\"artIdOrSlug\":\"audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790\"})":{"WCXaBHV0cDRtZEFNkJq_O":{}},"getSimilarArtsForRecommendation({\"artIDorSlug\":\"audiobook/thomas-w-albrecht/die-rhetorik-des-sebastian-kurz-was-steckt-dahinter-unge-64071790\",\"limit\":24,\"offset\":\"384\"})":{"HQhft0Mqb1Yxe6xvyo9Al":{}}},"config":{"online":true,"focused":true,"middlewareRegistered":true,"refetchOnFocus":false,"refetchOnReconnect":false,"refetchOnMountOrArgChange":false,"keepUnusedDataFor":60,"reducerPath":"rtkqApi"}},"HeadHunterApi":{"queries":{},"mutations":{},"provided":{},"subscriptions":{},"config":{"online":true,"focused":true,"middlewareRegistered":true,"refetchOnFocus":false,"refetchOnReconnect":false,"refetchOnMountOrArgChange":false,"keepUnusedDataFor":60,"reducerPath":"HeadHunterApi"}},"user":{"accountSettings":{"actions":{"changePasswordCSRF":{},"changeProfilePrivacyCSRF":{},"setMarketingConsentCSRF":{}}},"credentials":{"isAnon":true,"userID":"0","userSID":"anonimous-empty-sid","name":"Anonymous","groups":[8,16],"lfrom":"","actions":{"changeCredentialsCSRF":{}}},"balance":{"account":0,"bonus":0,"accountFull":0},"basket":{"inBasket":0,"inDeferred":0,"purchased":0},"library":{},"boughtCollections":{"collections":[]},"notifications":{"isLoading":false,"unreadedCount":0,"allCount":0,"list":[]},"abonement":{"active":false,"price":"399"},"subscription":{"subscriptionClass":[{"id":1,"trial":true,"month":1,"price":"0","pricePerMonth":"0","basePrice":"399"},{"id":2,"trial":false,"month":1,"price":"399","pricePerMonth":"399","basePrice":"399"}],"active":false},"partnersSubscriptions":{"isAnyPartnerSubscriptionActive":false,"isMegafonSubscriptionActive":false,"isRostelecomSubscriptionActive":false,"isYotaSubscriptionActive":false,"isA1SubscriptionActive":false,"isKCellSubscriptionActive":false,"isInlabSubscriptionActive":false,"isTinkoffSubscriptionActive":false,"isLifebelSubscriptionActive":false},"socnet":{"attachedSocnets":[]},"avatar":{"availability":false,"avatarHash":"929","actions":{"uploadAvatarCSRF":{}}},"tests":{},"webpushes":{"status":false},"offers":{"offersList":[]},"actions":{"updateMyRegCSRF":{},"uniteUsersCSRF":{}},"authorization":{"actions":{"checkPassCorrectCSRF":{},"otpinLoginCSRF":{},"loginCSRF":{},"attachSocnetCSRF":{},"socnetCSRF":{},"checkSocnetCSRF":{}}},"registration":{"actions":{"checkEmailAvailabilityGUJ":{},"verifyPhoneCSRF":{},"recoverPasswordCSRF":{},"registrationCSRF":{}}},"rebills":{"list":{},"actions":{"deletePaymentCardCSRF":{},"getRebillsGUJ":{}}}},"foundationUser":{"id":0,"login":"","BSK":[],"LKS":[],"is_staff":false,"isOfficeUser":false,"profile":{"has_folder_arts":false},"account":{"display":0,"real":0,"full":0,"bonus":0},"settings":{"profile_privacy":"default","is_safemode_enabled":null},"socials":[],"library_info":{"title":null,"logo":{},"host":null,"is_school_user":false},"abonement":{"id":null,"is_active":false,"price":null,"rebill_id":null,"valid_till":null,"grace_period_start":null,"gift_arts_refresh_at":null,"payment_system_id":null,"purchase_origin":null},"subscription":{"id":null,"grace_period_start":null,"rebill_id":null,"payment_system_id":null,"purchase_origin":null},"partner_subscriptions":{"has_active":false,"subscriptions":[]},"phone":{},"ab_tests":[],"isLoading":false,"error":{},"isAsking":false,"actions":{"teleport_CSRF":{}},"varioqubTests":{"ymabParam":"","flags":{},"testIds":[],"initialized":false,"initializingError":false},"loyalty":{"is_loyalty_user":false,"bonuses_info":null},"is_tester":false},"browser":{"screen":{"width":null,"height":null},"urlParams":{},"pda":false,"clientHost":"www.litres.ru","headers":{"client-host":"www.litres.ru","ui-currency":"RUB","Ui-Language-Code":"ru","x-request-id":"1c4e86254eace7f6084d9e682553f74d","Basket":"","Wishlist":""},"isRobot":true},"player":{"data":{"playerSettings":{"url":"","drm3key":"","isPlaying":false,"volume":0.5,"playbackRate":1,"muted":false,"isContentsOpen":false,"downloadForbidden":false,"readOnly":false,"isAnon":true,"isChapterLoading":false,"contentsData":[]},"currentTime":0,"playerData":{"error":null,"event":null,"isReady":false,"loadedTime":0,"duration":0,"totalDuration":0,"isHalf":false,"canBackward":false,"canForward":true,"stats":{"hits":0,"secondsListened":0}}},"notes":{"order":0}},"payment":null,"pages":{"personalCabinet":{"paymentsHistory":{"payments":{"paginator":{"page":0,"limit":0,"maxPageNumber":0,"items":0},"pages":[]},"actions":{"paymentsHistoryCSRF":{}}},"userLibraries":{"libraries":[],"actions":{"teleportCSRF":{},"unsubscribeCSRF":{},"uniteCSRF":{},"uniteCSRFV2":{},"getUserLibrariesCSRF":{}}},"loyaltyCards":{"list":[],"actions":{"changeLoyaltyCSRF":{},"getLoyaltyCardsCSRF":{}}},"spam":{"userChannels":[],"userLangs":[],"actions":{"updateChannelsCSRF":{},"getUserChannelsGUJ":{},"getUserLangsGUJ":{}}},"bonuses":{"bonusExpiration":[],"actions":{"getBonusExpirationGUJ":{}}}},"paymentReceipts":{"receipts":[],"actions":{"getPaymentReceipts":{}}}},"global":{"auth":{"activeStep":"authenticationByEmail","fallbackStep":"init","stepsHistory":[],"formData":{},"isRateLimitError":false},"header":{"auth":{"isAuthPopupVisible":false,"analyticsData":{}},"banners":{"subscr":{"isActive":false},"onlyLitres":{"isActive":false},"promotion":{"isActive":false},"audioSubscr":{"isActive":false},"tvCampaignBanner":{"isActive":false}}},"globalModals":{"visibilityState":"init"},"availableBonuses":{"list":{},"actions":{"getAvailableBonusesListGUJ":{}}},"login":{"authValues":{"code":"","email":"","pwd":"","phoneCode":{"id":"91","tel_codes":[{"tel_mask":"7 XXX XXX XX XX","tel_code":"7"}],"code":"RU","name":"Россия"},"phone":"","otpin":""},"activeStep":"welcome","strategy":"email","isBiblioLogin":false,"isOldUser":false,"isVerifyPhone":false,"isLoading":false,"loginFormat":"email","passRecovery":{"method":"email","isTimerActive":false},"prevSteps":["welcome"],"usersMerges":false,"isLoginReserved":false,"serverError":null},"search":{"query":"","searchResults":[],"history":[],"loading":false,"error":{},"isInitiated":false},"interface":{"loginPopupError":{"isOpen":false},"stickyPlayer":{"isOpen":false},"isPageWithPlayer":true,"checkoutBox":{"isOpen":false,"height":0},"helpdesk":{"isOpen":false},"spamTickets":{"isOpen":false,"isHtmlFetched":false},"paymentPopup":{"isOpen":false},"reviewComplainPopup":{"isOpen":false,"id":0},"forceScroll":{"scrollToReviewForm":false,"scrollToReviewId":0},"sharingPopup":{"reviewId":0,"userName":"","userId":0,"rating":0,"comment":"","date":"","hasAvatar":false,"isOpen":false,"isReply":false},"headerHeight":0},"lastViewedBooksWidget":{"arts":[],"isLoading":false,"error":null},"phonecodes":{"countriez":"","actions":{"getPhonecodes":{"isLoading":false}}},"onboarding":{"isOpen":false},"genres":{"popup":{"history":[],"currentGenre":null,"isOpen":false}},"arts":{"details":{"xmlProps":null},"reviews":{"list":[],"idMap":{},"sortType":"popular","pagination":{"next":null,"previous":null},"userReview":null,"lastGetRequestDate":"Thu Apr 24 2025 11:18:13 GMT+0000 (Coordinated Universal Time)","actions":{"getArtsReviews":{},"addArtsReview":{},"getUserArtsReviews":{},"addArtReviewLike":{},"removeArtReviewLike":{},"addArtReviewDislike":{},"removeArtReviewDislike":{},"addReviewReply":{}}}},"take":{"take":{"actions":{"takeBookCSRF":{}},"rating":[]}},"reviews":{"actions":{"addReviewComplain":{}},"activeReply":-1},"searchPage":{"query":""},"zeroSearchPage":{"recommendationBlocks":[],"loading":false,"error":{},"isListInitiated":false,"isInfoInitiated":false,"data":{"art_slider":{"data":[],"pagination":{"next_page":null,"previous_page":null},"loading":false},"person_list":{"data":[],"pagination":{"next_page":null,"previous_page":null},"loading":false},"series_list":{"data":[],"pagination":{"next_page":null,"previous_page":null},"loading":false},"tag_list":{"data":[],"pagination":{"next_page":null,"previous_page":null},"loading":false}}}},"face":{"language":"ru","host":null}}

Аудиокниги, похожие на «Die Rhetorik des Sebastian Kurz - Was steckt dahinter? (Ungekürzt)», Thomas W. Albrecht