Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens!

Von den weltweit führenden Marketingkoryphäen.

Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung.

Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständlich und schlüssig, welche Trends und Fragen Marketingprofis derzeit umtreiben. «Marketing 4.0» beschreibt eine Vertiefung und Ausweitung des menschenorientierten Marketings – zur Einbeziehung aller Aspekte der Customer Journey.

Das Hörbuch zeigt unter anderem:

– wie man nach den neuen Regeln des Marketings spielt,

– wie man WOW-Momente kreiert, die positive Aufmerksamkeit erregen,

– welche Instrumente dafür nötig sind und wie man sie anwendet,

– wie man einen loyalen Kundenstamm aufbaut.

So funktioniert zeitgemäßes Marketing, das den Erfolg Ihres Unternehmens sichert.

Philip Kotler gilt als Begründer der Marketinglehre. Er ist Professor für internationales Marketing an der Kellogg School of Management, Chicago und der renommierteste Marketingexperte weltweit.

Hermawan Kartajaya ist Gründer von MarkPlus, der größten Marketingberatungsfirma Indonesiens.

Iwan Setiawan ist Senior Consultant bei MarkPlus.

Original title: Marketing 4.0. Moving from Traditional to Digital

Production credits: Aus dem Englischen von Petra Pyka. Für die deutsche Ausgabe © Campus Verlag GmbH, Frankfurt am Main/New York, 2017. Die englischsprachige Originalausgabe erschien 2017 mit dem Titel Marketing 4.0. Moving from Traditional to Digital bei John Wiley & Sons, Inc. Copyright © 2017 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. ℗ 2020 ABP Verlag

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Аудиокниги, похожие на «Marketing 4.0 - Der Leitfaden für das Marketing der Zukunft (Ungekürzt)», Philip Kotler