Станислав Устенко о том, насколько дешевле делать электронные журналы, чем бумажные, как планшет уступает битву за внимание смартфону и нужны ли мобильные приложения.

Интервью с гостем:

– Востребованный контент: насколько сильна разница между печатной и электронной средами в доставке до потребителя?

– Проблема разграничения профессионального и непрофессионального контента: разница между «могу» и «знаю».

– Почему провалилась попытка подмены профессионального контента на UGC?

– Кейс перехода из бумажных продуктов в электронные платформы: каким образом можно наиболее безболезненно перейти на новые платформы?

– Пестрая палитра C-Media: как устроен медиахолдинг изнутри?

– Какие тренды в «электронном издательстве» сегодня являются ключевыми?

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