Влад Ситников – об ориентирах своей компании и нюансах ее бизнеса, об истинной роли social media в выстраивании бренда, о настоящем и будущем комплексного маркетинга, о том, во что превратятся вскоре digital-агентства, и о том, в чем западные игроки рынка digital-маркетинга опережают российских.

Интервью с гостем:

– Влад Ситников: религиовед на ниве интернет-рекламы. «Мне постоянно приходится думать, как заставить людей верить».

– «В будущем digital-агентств не станет». Какие специалисты будут ключевыми фигурами digital-маркетинга в ближайшие годы?

– Система отношений внутри Grape. Структура компании и работа в ней. Эволюция: из агентства в мини-холдинг.

– Перспективы видео в интернет-рекламе.

– Какую пользу приносит членство в ассоциации digital-агентств SoDa?

– Кейсы Grape в social media marketing. «Современный digital не может быть без social media».

– Зарплаты и условия мотивации в social media marketing.

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