Небольшое изменение формулировки может радикально повлиять на исход разговора. Это открытие потрясло Фила Джонса, одного из самых востребованных деловых спикеров на планете. Он обнаружил, что существуют фразы, так называемые триггеры, которые обращаются напрямую к подсознанию собеседника. В результате человек принимает нужное вам решение, даже толком не отдавая себе отчета, почему он поступает так, а не иначе.

Долгие года Фил Джонс коллекционировал «триггерные» фразы и проверял их эффективность на партнерах по переговорам, слушателях своих семинарах и участниках питчингов. Результатом стала эта книга, собравшая более 1000 положительных отзывов на amazon.com и ставшая бестселлером номер один в своей теме. Благодаря ей вы научитесь:

•\tформулировать свои мысли так, чтобы провоцировать нужную реакцию собеседника;

•\tвыбирать наиболее эффективные стратегии разговора,

•\tиспользовать речевые конструкции, которые блокируют критическое мышление оппонента;

•\tзадействовать в беседе «спусковые крючки», побуждающие аудиторию к немедленным действиям.

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