Что такое стратегический менеджмент и как эту концепцию понимают в России? Как управляют наши руководители – по науке или как бог на душу положит? Кто добивается наиболее быстрых и очевидных экономических успехов – выпускник МВА или старорежимный красный директор? Какую роль в становлении управленца и управленческой культуры в компании играют семья, воспитание, история и традиции нашей страны?

Автор дает свои ответы на многие вопросы управленческой практики в России, исследует природу управленческой власти, анализирует экономические последствия наших культурных и управленческих традиций, стремясь развеять существующие мифы.

Книга рекомендуется при обучении на программах повышения квалификации руководителей предприятий и слушателям программ МВА.

ЧАСТЬ 1

Вступление

ГЛАВА 1. Фактор 1. Божий промысел

Концепция Бога

Концепция Бога (окончание)

ГЛАВА 2. Фактор 2. Божественная конкуренция

Общее понятие

История вопроса

Появление демократии

Россия

ГЛАВА 3. Фактор 3. Социальная эволюция и борьба за ресурсы

Древний Египет

Ветровая, химическая энергия и энергия атома

Средние века. Испания

ГЛАВА 4. Фактор 4. Промежуточный лидер во внутривидовой конкуренции

Копирование западных стандартов – это ошибка

Невозможность применить западные методики в России

Историческая справка о копировании иностранных стандартов

Проблемы выпускников МВА в российских реалиях

Различия видов конкуренции в зависимости от религий. Русское преимущество

Общий вывод по данному фактору

ГЛАВА 5. Фактор 5. Отказ от божественной конкуренции как стратегия кризисного поведения

Идея русских – приращение земель

Пример империи Александра Македонского

Результаты отказа от божественной конкуренции

ГЛАВА 6. Фактор 6. Различия между Европой и Россией в способах самоограничения общества

Развитие системы передачи знаний в мире

Западный путь – создание единообразного народа, унификация общества

Причины невозможности прямого применения в России западных методик

ГЛАВА 7. Фактор 7. Трудности прогнозирования

Причины

Российские реалии

ГЛАВА 8. Фактор 8. Влияние религии на стратегический менеджмент в России

Влияние религии на стратегический менеджмент в России

Религия как ключевой фактор влияния на формирование личности управленца

ГЛАВА 9. Вклад военного искусства в развитие стратегического менеджмента в Европе и в России

Война и развитие стратегического менеджмента в Европе и в России

Развитие менеджмента в Европе на основе ведения войны

Развитие менеджмента в России на основе ведения войны

ГЛАВА 10. Подведение итогов первой части

Серия вопросов-ответов о том, как появляются лидеры

Серия вопросов-ответов о доверии к лидеру

ГЛАВА 11. Обсуждение влияния религии на менеджмент

Вопросы о миссии

Вопросы о стратегии

ГЛАВА 12. Обсуждение влияния военной науки на стратегический менеджмент

Влияние военной науки на стратегический менеджмент

ГЛАВА 13. Влияние науки на стратегический менеджмент

Задачи и цели науки

Исторические предпосылки возникновения науки об управлении

Становление науки об управлении на Западе

Становление науки об управлении в России

Особенность менеджмента по-русски – отсутствие его формализации

ГЛАВА 14. Вклад научных исследований в развитие искусства управления

Обсуждение вклада научных исследований в развитие искусства управления

ЧАСТЬ 2

ГЛАВА 15. Стратегический менеджмент и конкурентные преимущества

Предисловие

Выбор среды обитания

Доверие – основа успешного управления в России

Лидерство как конкурентное преимущество стратегического менеджмента в России

ГЛАВА 16. Обсуждение конкурентных преимуществ

Причины успеха

Как выявить своё конкурентное преимущество

ГЛАВА 17. Конкурентные преимущества и стратегии предприятия

Трудности выявления преимуществ в России

Доверие к бренду

Доверие к лидеру компании

Доверие к государству в России

ГЛАВА 18. Обсуждение конкурентных преимуществ и стратегий предприятий

Конкурентные преимущества и стратегии предприятия

Государственники и частники

ГЛАВА 19. Обсуждение модели матрицы BCG

Описание модели матрицы BCG

Зависимость от точной статистики рынка

ГЛАВА 20. Обсуждение Системы Стратегического Планирования (ССП)

ССП. Краткое описание

ССП. Использование KPI

ССП. Аспект 1 – перспектива обучения и развития

ССП. Аспект 2 – перспектива бизнес-процессов

ССП. Аспект 3 – перспектива клиентов

ССП. Аспект 4 – финансовая перспектива

ССП. Проблемы и сложности

ССП. Общие выводы

ГЛАВА 21. Обсуждение GAP-анализа

GAP-анализ

ГЛАВА 22. Обсуждение системы анализа SMART

SMART. Краткий обзор каждого компонента системы

SMART. Особенности использования системы в России

ГЛАВА 23. Обсуждение системы PEST-анализа

PEST. Краткий обзор

PEST. Особенности использования анализа в России

PEST. Рекомендации и общие выводы

ГЛАВА 24. Обсуждение системы SWOT -анализа

SWOT-анализ

Рекомендации для российских условий

ГЛАВА 25. Обсуждение системы анализа пяти сил Портера

Вводная часть

Появление продуктов-заменителей

Появление новых игроков

Рыночная власть поставщиков

Рыночная власть потребителей

Анализ уровня конкурентной борьбы

Выводы об использовании в России

ГЛАВА 26. Конкурентное преимущество по Портеру. Обсуждение

Общие сведения

Рассмотрение примеров

Рекомендации

ГЛАВА 27. Цепочка ценностей по Портеру. Обсуждение

Основные сведения

Рекомендации для России

ГЛАВА 28. Анализ Портера по ключевым компетенциям. Обсуждение

Анализ Портера. Ключевые компетенции

ГЛАВА 29. Национальные особенности управленческой практики

Введение

Особенности практики на Западе

Особенности практики в России в 1990-е годы

Особенности практики в России – выход из кризиса

ГЛАВА 30. Отличительная характеристика качеств руководителей в России

Фатализм

Вопрос лояльности

Беспринципность

Соревновательность

Деловая репутация

Культура торгашества

Борьба за своё вознаграждение

Управленческие последствия на Западе и в России

Правда и Истина

Достижения предков

Иррациональный патриотизм

ГЛАВА 31. Примеры управленческой практики

Пример 1

Пример 2

Пример 3

ГЛАВА 32. Итоги второй части

Итоги второй части

ЧАСТЬ 3

ГЛАВА 33. Введение

Краткий обзор пройденного

О стратегии и миссии компании

ГЛАВА 34. Роль руководителя. Раздел 1

Руководитель как Бог

Руководство – грязное дело

Зачем нужны стратегические цели

ГЛАВА 35. Роль руководителя. Раздел 2

Причины неэффективности стратегии

Как заставить стратегию работать

ГЛАВА 36. Роль руководителя. Раздел 3

Четыре проблемы для самосбывающегося прогноза

Типичный пример стадности

Идеальный менеджер в России – миссионер

Неизбежное одиночество

ГЛАВА 37. Роль руководителя. Обсуждение

Обсуждение темы

ГЛАВА 38. Роль коллектива в реализации стратегии предприятия

Роль коллектива в реализации стратегии предприятия

ГЛАВА 39. Обсуждение завершающей части

Обсуждение завершающей части

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Автор медленно разгоняется. Третья часть существенно ярче чем первая

Постепенно втягиваешься в процесс и привыкаешь к особенностям речи

мысли бывают парадоксальные но интересные

Чувствуется большой практический опыт

Похоже что лекции начинались как учебник, а превратились в художественно-историческую литературу о руководстве.

Всем кто хоть раз командовал российской компанией – тематика книги будет интересна и актуальна

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