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Очень необычная биография господина Морита, несомненно стоит перечитать! Весьма подробно описывается жизнь, мысли, чаяния, передается дух послевоенной и довоенной Японии. Читается как полноценное художественное произведение, автор не только талантливый ученый и менеджер, но и достойный писатель!

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Японские компании в последние десятилетия демонстрирует удивительные результаты, в основе которых, на мой взгляд, лежат качественно иные подходы как в управлении бизнесом, так и в отношении к персоналу. Книга будет интересна для руководителей различного уровня и может стать «ключом» для начала изменений внутренних политик российских компаний как на уровне топ-менеджмента, так и на уровне линейных подразделений с целью достижения и/или сохранения лидерства в своих сферах.

В основе лидерства компаний из страны «восходящего солнца» лежит, в том числе, отношение к персоналу. Именно сотрудники любой компании создают сам продукт, создают дополнительную ценность продукта у потребителей и продают все это на рынке, т.е. составляют основу компании. На сегодняшний день в России доминирует «американский» подход к управлению персоналом. Основная цель данного подхода получить положительный эффект здесь и сейчас, не задумываясь о том, какие последствия сегодняшние решения менеджмента окажут на компанию через 5, 10 или 15 лет. Опыт компании SONY может стать уникальным шансом для российских компаний взглянуть в завтрашний день и заложить основу для лидерства в долгосрочной перспективе.

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Хорошая книга. Очень хочется порекомендовать её управляющим у которых в подчинении есть люди и предпринимателям имеющим свой бизнес или тем кто только задумывается о своём деле. Самые главные мысли которые хочется выделить это то, что бизнес нужно начинать с хорошей идеи а не просто ради прибыли. Необходимо делать этот мир лучше, а просто думать о деньгах. Ещё в этой книге очень хорошо описано как надо обращаться с подчинёнными. И конечно же историю компании Sony тоже очень интересно узнать. Конечно книга написана давно и прогресс в электронике уже ушёл вперёд, поэтому лично мне было не очень интересно читать про устаревшие технологии. Но в целом я бы рекомендовал эту книгу.

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Отличная книга, но не без недостатков. Меня немного разочаровало то, что сам путь к успеху, принятые верные и неверные решения, взимоотношения с государствами и т.п. описаны скудно. Т.е. эта книга больше похожа на автобиографию, нежели на историю успеха компании SONY. Конечно успехи там описаны, но как-то вскользь и не очень подробно.

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Книга весьма интересная, много поучающих моментов, но в конце я действительно понял о чем писал господин Морита – пока японец выскажется по сути, должно пройти очень много времени :-)

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Правительство воображает, что если дать большую лабораторию с новейшим оборудованием и большие денежные средства, это автоматически приведет к творческим успехам. Так дело не пойдет.

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И когда компания в беде, заработную плату снижают прежде всего управляющим, а потом уже работникам младшего звена.

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Мы были очень рады и горды — и захвачены врасплох, когда узнали, что кассетный магнитофон «Сони» был доставлен на Луну на борту космического корабля «Аполлон-11» и использовался для трансляции музыки на Землю. Хотя НАСА потратило очень много денег на гарантии надежности в условиях невесомости каждого элемента, используемого в программе, вплоть до таких предметов, как механические карандаши, этот магнитофон, который использовали астронавты, был стандартной моделью, находившейся в продаже. Он выдержал испытания и был признан пригодным, так что им даже не пришлось обращаться к нам за помощью. Мы не знали об этом заранее, и когда мне стало известно об этом, я в шутку бранил наших инженеров за то, что они, очевидно, перестарались, проектируя этот магнитофон. «Ведь ему не требовалось работать в условиях невесомости, — говорил я. — Он должен работать только на Земле».

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\"Никогда никому не доверяйте\". Но при этом я имею в виду, что не следует доверять работу другому и надеяться, что он выполнит ее так, как вы хотите.

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В Японии сегодня растет недовольство нынешней системой образования, которая вынуждает учащихся тратить слишком много времени на натаскивание к экзаменам, чтобы попасть в престижные школы. Такая система не оставляет им достаточно времени для экспериментирования и самостоятельных размышлений. Эта система хорошо служила нам до сих пор, но сейчас изучаются пути, позволяющие сделать ее более эффективной и более соответствующей новому времени, в котором мы живем.

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