Советы в мире пронизанном искусством манипуляции т. н. массовым сознанием, говоря цитатой из Ильфа и Петрова: «Больше цинизма, господа, людям это нравится!» – не повредят вашему представлению о технологической монтируемости персонажей населяющих сцену театра современной жизни!

Вадим Демчог

Сильный личный бренд позволяет человеку: работать на своих условиях, диктовать правила клиенту, придает уверенность задавать тренды, держать какие угодно высокие цены.

Сильный личный бренд позволяет не работать ни на кого, но – и брать ответственность за свою жизнь, проекты.

Алексей Ситников

Если в двух словах: нереально крутая книга.

Если же развернуто, то лучшей книги по личному пиару я еще не встречал. Чеклисты, советы, примеры и фишки – просто бери, делай план и внедряй одну за другой. Даже конспектировать не надо – все уже законспектировано за нас.

Андрей Парабеллум

Искренне рекомендую всем, кто не хочет жить скучной и серой жизнью, срочно прочитать этот труд и самое главное начать его внедрять.

Александр Белановский

Если Вы примените опыт и находки Романа Масленникова в PR, Вам откроется главное конкурентное преимущество Вашего бизнеса на пару ближайших пятилеток, потому что личный брендинг позволит Вам феноменально снизить почти все косты.

Бари Алибасов JR

Итак, если Вы хотите знать и понимать:

– Как развить личный бренд и стать известной личностью, чтобы привлекать клиентов больше и лучше?

– Как стать известной через личный пиар, чтобы о вас говорили просто везде: в интернете, соцсетях, на ТВ, в прессе, на радио?

– Как раскрутить бизнес через личный бренд, чтобы не тратить дополнительных денег на рекламу?

– Как научиться самопиару, чтобы быстро начинать новое направление в бизнесе?

– Как конвертировать личный пиар в материальную выгоду, чтобы получать клиентов уже в самом начале раскрутки персонального бренда?

– Как «продать себя» в уже устоявшемся коллективе на привычной работе, что вас слушало начальство и коллеги относились с уважением к вам и вашим идеям?

– Как устроиться на новую работу, имея серьезное конкурентное преимущество в виде личного бренда, чтобы не тратить лишнее время на убеждение, какой вы высококлассный специалист?

– Как сформировать работающий личный бренд, чтобы пока вы спите, ваше имя приносило вам деньги?

– Как повысить свою стоимость как специалиста, чтобы максимально избегать влияния экономических кризисов?

– Какие есть инструменты продвижения личного бренда в Интернете и соцсетях, чтобы пользоваться ими эффективно?

– Как начать «мелькать» на ТВ и в глянце, чтобы добиться узнаваемости?

– Как выйти на новый уровень известности, чтобы вас воспринимали как достойного игрока?

– Как «пробить» стеклянный потолок в вашей области, чтобы уже, наконец-таки «перейти в другую реку»?

– Как стать признанным экспертом в своей области, чтобы к вам обращались за советом и платили за советы деньги?

– Как сделать так, чтобы о вас знали только те, кому нужно о вас знать?

– Как давать комментарии в СМИ, даже если вы очень заняты?

– Как правильно и эффективно общаться с журналистами, даже если вы никогда этого не делали?

– Как войти в новые тусовки и высокие сферы, как будто вы там всегда были своим человеком?

– Сколько стоят услуги личного пиарщика, чтобы иметь право выбирать лучших специалистов и подходящих именно вам?

– Как долго нужно раскручивать себя до уровня Звезды, чтобы спланировать свою жизнь?

– Сколько, наконец, стоит раскрутиться личности, чтобы просчитать бюджет?

Тогда третье издание книги «Наконец-то знаменит. Как стать известным в своем деле» – для вас.

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Наконец-то знаменит

Знаете друзья, прочитать книгу мало. Нужна постоянная практика и работа над собой ! Понятие « персональный брендинг» появилось совсем недавно, раньше это называли словами « связи» , \" через постель \" и т . д. И мало кто из среднестатистических российских граждан понимает, что это ежедневная и кропотливая работа над собой ! И тут одних подиттехнологов мало ! Роман в своих книгах дает рекомендации такие , с помощью которых построил свой бренд он сам! Вы конечно увидите примеры звезд кино и телевидения ! Но, простой парень из российской глубинки вышел на свой страх из зоны личного комфорта и начал строить себя ! И он в своей книге не всегда признается в своих личных технологиях построения бренда ! Знаете, можно много рассуждать об авторе и о его слоге изложения ! Я лично однажды видел, когда Иосиф Пригожин делал фото Своей супруги Валерии вместе с Романом! Сам лично ! Вы верите в это??? И я нет! Попросите Пригожина Вас сфоткать???? А я видел! Но ест еще один момент в книге ! Ребята, вы выполнить хотя бы треть приемов , предлагаемых Романом! Не обсуждайте, а просто сделайте ! Выйдите за рамки собственно комфорта ! И Вы поймете, что персональный бренд строить возможно ! Во дворе , магазине, городе , области , стране!

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В эпоху восстребованности политтехнологий, мой кандидат в депутаты прошел городскую думу с результатом 78%. В моей команде из 7 человек, был профессионалом юрист, и я заканчивал 5 курс политологии. Кандидат отказался от приезжих политтехнологов и доверился нам. Это ему обошлось в 10-ки раз дешевле. Предисловие книги Романа мне уже раскрыло суть книги. Почему я вспомнил свой 15-летний опыт? Да, потому, что используя конкретный план этой книги можно выйти на уровень «ЗВЕЗДЫ» не будучи профессионалом в PR-е. Просто делай все, что написано в книге пошагово, поступательно и постоянно продвигаясь к цели! Постоянство – признак мастерства. А когда ты это сделаешь, станешь и профессионалом PR! Желаю Роману успехов в его деятельности, всем прочитавшим эту книгу стать «ЗВЕЗДАМИ»!

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Книга, в общем и целом, понравилась. Этакие азы для чайников. Хотелось бы, в идеале, более подробного изложения некоторых практических моментов (чтоб по принципу «разжевали и в рот положили» :)) Но это, видимо, лень во мне говорит, т.к. на самом деле книга изобилует ссылками на другие книги как самого автора, так и других специалистов, а также ссылками на интернет-ресурсы по тому или иному вопросу, затронутому в тексте. Вот по этим ссылкам как раз и есть более подробно. Ссылки рабочие, я проверила. Лично для меня книга стала ответом на вопрос «А нужен ли мне, специалисту в своем деле, личный PR? И если нужен, то зачем?» Плюс ко всему книга для меня стала некоей инструкцией по совершению первых шагов в этом направлении. Полагаю, что еще не раз я буду возвращаться к этой книге, сверяясь с ней, как с путеводителем в плане личного самопиара.

","user_display_name":"Anna Turevich","user_avatar_url":"/pub/avatar/100/00/00/24/84/67/72/24846772.jpg","user_is_verified":false,"user_role":null,"user_id":24846772,"is_comment_left_by_reviewed_person":null,"created_at":"2015-06-13T06:57:29","likes_rating":4,"likes_count":5,"dislikes_count":1,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":4,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":887723,"caption":null,"text":"

Эта книга стала первой для меня в сфере личностного пиара и она мне понравилась. Она подойдёт тому, кто нашёл свой жизненный путь, имеет готовый или практически готовый проект и для полного счастья ему не хватает только известности. Автор говорит что самый важный пиар – личностный и раскрывает тайну об важнейший элементах, которые продвинут вас вперёд и различные фишки, используемые звёздами различной величины. Правда, большинство из них связано с работой со СМИ.

Рекомендую к ознакомлению =)

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Автор « Наконец-то знаменит» Роман Масленников легко и непринужденно донес нужные нам азы своей большущей работы с клиентами, по теме личного пиара. Безусловно, автор – талантливый пиарщик, – читаешь и думаешь, а что же он тогда за деньги для клиентов делает, если такие серьезные советы за полтысячи отдает?

Бросается в глаза первая таблица по ходу книги, где наглядно отражены основные ответы, как стать знаменитым. Быстро, просто и все в голове укладывается. Хочется законспектировать, а потом думаешь, зачем, книга-то при тебе, печатный вариант имеется ввиду (собственно за это и люблю печатные книги).

Необязательно, чтобы читатель должен непременно хотеть стать знаменитым. В своих кругах, профессиональная подача себя,– да. Или пиарщикам для работы, идей почерпнуть можно. Или клиентам сэкономить денег на агентстве, а агентству Масленникова на времени с неподготовленными клиентами.

Слава может , кто-то скажет, мне не нужна, но образ себя самого в профессиональном плане должен сделать каждый, кто зарабатывает себе на хлеб сам. Высказывание о славе классика Оноре де Бальзака герой нашего времени – Роман Масленников, переплюнул взглядом пиарщика, имеющего в арсенале самые новейшие приемы раскрутки личности. И достаточно грамотно, не поспоришь, у кого ни спроси.

Понравился рассказ про «партнерку без процентов» в отношениях со СМИ, больная тема – связи со СМИ для пиарщиков. У Романа тут все просто в отношениях со СМИ. А почему бы и нет? Прочтите, интересно. К теме отношений со СМИ автор возвращается периодически в книге. И только не говорите, что вам это не нужно.

Обязала себя прочитать рекомендательную литературу, в том числе посмотреть американский фильм «Чудо на 34-й улице», – автор его назвал маркетинговым.

В книге приводятся в примеры публичные личности как из сферы бизнеса, так и политики, – характеристики их действий для раскрутки себя или просто их действий.

Приоткрывать завесу всех интересностей не буду, но чем дальше, тем еще интереснее, накал чтения приходится гораздо позднее половины прочтения, но это только увеличивает желание читать, а не пресыщает. И самое главное, нет той «каши» в голове от множества советов, все откладывается в памяти легко- с помощью коротких запоминающихся примеров. Система последующих действий, тут же выстраивается в голове.

Еще я вывела для себя отличную формулу успеха в погоней за личным пиаром, формула для себя, там, где есть мои пробелы или забытые активности. Для меня ее слагаемые – спорт, внешность, ораторское мастерство, активность в соцсетях, блогах, профессиональный рост, бесплатные полезности для других, общественные инициативы и забыть выражение «не выпендривайся».

Формулу бессознательно или сознательно выведет каждый читатель, найдя для себя что-то своё, что необходимо сделать тут же, чего не достает прямо сейчас. И тогда рвешься в соцсети,ЖЖ, в салон/спортзал, даже еще не прочитав книгу до конца.

Книга полезна для каждого, кто считает себя личностью, уважающего себя человека. Почему? Дело не в том, чтобы стать знаменитым, а в том, что хотя бы человеком себя считать. Наконец-то – основное слово целевой аудитории, известность то долгожданная, как это бывает с признанием в профессиональных кругах.

Книгу можно назвать настольной? Да. Если себя уважаете. По факту – книга нужна каждому, а уж пиарщику тем более. Я домохозяйка, в данный момент воспитываю ребенка. И мне нужна книга, чтобы потом, из декрета, выйти вооруженным и подготовленным в поле, иметь фундамент. Ну а работающим, считающих себя специалистами (в любой сфере) – тем более, рекомендую. И уверенным и неуверенным в себе, имеющим деньги на личный пиар или не имеющим.(!). А вы уже погуглили себя? И да, личный пиар – это поступки, пишет автор «Наконец-то знаменит» Роман Масленников.

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