Филип Котлер – автор более 40 книг по маркетингу, визионер и гуру, консультирующий ведущие корпорации мира. Почти каждая его книга становится бестселлером. «Маркетинг 3.0» не исключение.

В «Маркетинге 3.0» Филип Котлер делится своим видением маркетинга будущего, в котором потребители живут в Сети. Традиционные маркетинговые инструменты в таком мире уже не работают.

«Маркетинг 3.0» – это книга о моделях и стратегиях, которые помогут компаниям выжить в глобальной интернетизации общества.

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Рекомендую!!! Маркетологи-практики, наверняка задумывались о сути Маркетинга 3.0, но, скорее всего, боялись в этом признаться. Книга будет полезной всем, особенно тем, кто считает себя главным в отношениях с потребителями, которые давно выросли из этого названия. Человеческий подход взамен формальных отношений с основной задачей что-нибудь продать, вот о чем эта книга. Человек давно стал главным в маркетинговых отношениях предприятия, только не все маркетологи об этом догадываются.

После прочтения книги, а лучше, если вы убедите прочесть ее своего директора, вы лучше будете понимать человека-потребителя, поймете как увеличить популярность своих товаров и услуг.

Филипп Котлер и компания просто великолепны в подаче материала, местами заставляют задуматься, потому что с головы ставят на ноги. Схемы и таблицы можно использовать в качестве наглядных пособий для работы. Доступно, понятно и здорово!

Наконец-то сказано о том, о чем все давно знали, только не знали как это назвать. Очень просто - это маркетинг 3.0. Маркетинг с человеческим лицом.

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Всем, кто занимается маркетингом рекомендуется к прочтению, но если вы уже обладаете определённым опытом, не ожидайте массу откровений. В общем, полезная книжка, но так принято у авторов-классиков, книжку можно было бы сделать раза в три тоньше за те же деньги.

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В общем, по маркетингу прочёл не мало книг, и в любой книге вы найдёте пользу для себя. Это нечто личное, каждый найдёт для себя некое откровение. Рекомендую прочесть для общего развития.

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Маркетинг 3.0 – новый взгляд на обновленный маркетинг и на новые компетенции маркетолога.

Как сформулировать миссию, как подобрать социально значимую ценность, что такое маркетинг инноваций, а что такое инновация маркетинга, роль брэндирования (в том числе и для внутреннего потребителя), важность управления знаниями всех Заинтересованных сторон – всё это предмет изучения Котлером в его книге. Рекомендую всем маркетологам, всем исполнительным директорам. Полезна и учредителям.

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