Вы решили привлекать клиентов для своего бизнеса с помощью Интернета и являетесь потенциальным заказчиком SEO-услуг? Тогда вам необходимо знать, что же такое поисковый маркетинг и какие подводные камни подстерегают вас – неискушенного клиента.

Эта книга наполнена практическими советами о том, как не допустить ошибки, заказывая услуги поисковой оптимизации. При соблюдении всех технологий ваши главные цели – рост продаж и увеличение прибыли – будут успешно достигнуты.

Вы узнаете:

• каковы выгоды от использования SEO-технологий;

• как SEO приносит успех и как бизнес может заработать на SEO;

• какие виды SEO-услуг доступны, как они работают;

• каковы плюсы и минусы контекстной рекламы;

• как работает маркетинг в социальных медиа;

• применение веб-аналитики – как оценить эффективность ваших рекламных кампаний.

Также издание поможет определиться, какие из SEO-услуг подходят именно вашему бизнесу, на чем вы можете заработать прямо сейчас и куда можно вкладывать заработанное.

Книга адресована всем, кто по долгу службы начинает постигать основы поисковой оптимизации и является потенциальным заказчиком SEO-услуг; а также будет интересна специалистам, отвечающим за поддержку веб-проектов организаций, интернет-маркетологам и руководителям IT-компаний, желающим поднять свой опыт взаимодействия с клиентами на новый уровень.

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Первые 50 страниц чтения надеялась, что дальше все же начнется что-то полезное для руководителя в целях СЕО, но нет… «разжевали», для чего нужны людям поисковые машины (хорошо хоть не было раздела «для чего придуман Интернет»), зачем заниматься сео-продвижением в принципе… Все бы ничего, если бы эта книга в анонсе не была бы адресована руководителям и собственникам бизнеса. К концу повествования мне как предпринимателю стало очень жаль потраченного на сей труд времени, денег и даже как-то обидно за наше обширное сообщество проф. рос. бизнесменов. Это было похоже на то, как если бы в книге про ремонт автомобилей автор стал бы подробно рассказывать о том, для чего в принципе человеку в 21 веке данный вид транспорта, и что белый цвет маркий, поэтому если Вы не хотите мыть «друга» ежедневно, покупайте серебристый и т.д. и ни слова про собственно ремонт. После этого с удовольствием потратила время на «перечтение» осмысленных и практически полезных трудов г-д Райцина и Куракова. Буду следить за выходом их следующих изданий. Видимо, лучшее – враг хорошего:)

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