Тем, кто вблизи наблюдал чудовищный рост популярности Интернета в 1998–1999 годах, может показаться, что начиная с 2005 года история того интернет-пузыря повторяется еще раз. Так ли это – рассказывается увлекательной бизнес-повести «Жизнь внутри пузыря».

Что происходило тогда, можно было увидеть только изнутри самих компаний. Именно этим и замечательна эта книга. Игорь Ашманов приоткрывает завесу над тем, что творилось во время его работы в одном из крупнейших интернет-порталов российского Интернета в 1999–2001 годах.

Книга будет интересна не только тем, кто работает в сфере IT, но и всем менеджерам, вынужденным выживать в инвестируемых проектах любого рода.

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Очень жаль, что у книги всего 4 оценки, т.е. могу предположить, что про книгу знает мало людей. А зря. Не могу сказать, что книга про то как увеличить ваш бизнес на 100500%. Несмотря на то что книга написана скорее как художественная, она будет полезна всем владельцам бизнеса или просто управленцам. Возможно кто-то увидит себя в роли главного героя, а кто-то то и в роли анатагонистов.

Автор описывает очень много болей любого адекватного работника болеющего за свое дело, но оказавшегося в глупой компании (и в смысле «группы людей» и в смысле «фирмы»).

Хотя по содержанию книгу сложно назвать позитивной, т.к. она по сути описывает падение Рамблера с позиций «поисковик №1» до позиции «у нас еще какой то поиск остался», но она всё равно после прочтения оставляет какой то позитивный заряд на работу.

Книга полезнее и интереснее многих других про «1005000 супер волшебных советов по росту вашего бизнеса» и тем более интереснее многих других биографий российский компаний.

Рекомендую также прочитать книгу Евгения Бутмана «Ритейл от первого лица. Как я строил бизнес Apple в России». И не рекомендую даже брать в руки книгу Игоря Рыбакова «Жажда» (про компанию Технониколь).

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Книжка понравилась. Ранее прочел ее кусками, на сайте Ашманова (там, кстати, есть еще толковые статьи по управлению проектами). Не жалею, что купил «цельный вариант». Написана с юмором и иронией, хорошим языком. Автор, кстати, вживую излагает тоже весьма достойно. В книге интересна и сама история, и авторский ее анализ. Рекомендую!

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Самое ценное– трезвый взгляд автора на происходящее вокруг.

","user_display_name":"Дмитрий Толкачев","user_avatar_url":"/pub/avatar/100/00/01/36/82/62/91/136826291.jpg","user_is_verified":false,"user_role":null,"user_id":136826291,"is_comment_left_by_reviewed_person":null,"created_at":"2008-05-21T20:07:39","likes_rating":2,"likes_count":2,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":null,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":8406292,"caption":null,"text":"

Книга хорошая, интересная и полезная. Но дико раздражает, что все прототипы действующих субъектов в ней зашифрованы. Кто хотя бы помнит, что были такие названия и имена, они легко догадаются, что кугл – это гугл, а фас – это апорт. И даже что это за помойный инфоресурс «оукн» в красно-черной цветовой гамме был на самом деле – наверняка очень легко догадаться, но только при условии, что ты помнишь и знаеушь что за инфопомойки тогда имелись в наличии. Портал каэм ру был, но вроде он не красно-черный и не видел я его в 2000-м году… Чувствуешь какую-то неполноценность из-за того, что не можешь разгадать примитивный ребус!

В общем, книга бы заслуживала полных пяти звезд, если бы была где-то доступна полная расшифровка, а не то ее подобие в Википедии из пары строчек, в которой на процентов 90 все очевидно. И читателю в таком случае я бы рекомендовал читать/слушать ее имея расшифровку под рукой.

P.S. Вот, только что слушал про проекты-спутники Рамблера иксбайт, ушко, завалинка и прочее. Думаешь, ну иксбайт-то точно же должен расшифровать! Вот, только с помощью поисковика смог вспомнить, что был и есть такой ресурс айиксбити ком. Это какое-то издевательство над читателем, ну на самом деле!

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скорее да, чем нет

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