Стержневым в январском номере традиционно является Рейтинг лучших металлургических и металлоторговых компаний по итогам 2014 года. Рейтинг отображает изменения, произошедшие в бизнесе игроков рынка за 2014 год, показывает реальную расстановку сил на рынке. Компании-потребители, осуществляя закупки металлопродукции для своих материальо-технических нужд, все чаще ориентируются на этот рэнкинг издания.

В январском выпуске проанализированы предварительные итоги работы металлургической отрасли в России и в мире, представлены оценки нового положения игроков металлургического бизнеса и прогнозы на 2015 год в экономики и металлургии, ожидания и сценарии развития дальнейшей ситуации, стремительно меняющейся. Детально проанализированы итоги развития трубной подотрасли, в частности – деятельность малых и средних производителей труб, наиболее конкурентного сегмента трубного рынка.

Ряд материалов посвящен строительной индустрии – ключевому сектору потребления металлов в нашей стране. Несколько статей затрагивают аспекты взаимодействия металлургов с автостроителями, локализации автопроизводства.

Ряд материалов посвящен состоянию рынка потребления цветных металлов, а также сектору металлоторговли и сервисных услуг со стороны поставщиков металлопродукции.

В свежем выпуске размещен обстоятельный обзор по перевозкам металлургических грузов, по состоянию мирового рынка горячебрикетированого железа и другие материалы.

8 тыс. экземпляров свежего номера сегодня отправились реальным читателям из реального сектора экономики через подписку, адресную именную рассылку и авиарейсы компании Uralairlines по сообщению «Москва-Урал». В ближайшие дни журнал окажется также в офисах крупнейших компаний Москвы, Санкт-Петербурга и Екатеринбурга, где установлены фирменные стойки «Металлоснабжение и сбыт». Посетители офисов металлургических и металлоторговых компаний, их партнеры и клиенты, имеют возможность ознакомиться с последними аналитическими обзорами по основным сегментам металлургического бизнеса. Массовое распространение – ключевое конкурентное преимущество принтовой версии журнала «Металлоснабжение и сбыт». Едва ли кто-либо еще из индустриальных специализированных изданий имеет такое широкое присутствие среди целевой аудитории. А в любом грамотном учебнике по маркетингу можно прочесть, что определенный процент от оборота бизнеса необходимо вкладывать в продвижение своей продукции, особенно в условиях «рынка потребителя», диктующего все новые и новые требования к производителям и привередливо выбирающего между обилием предложений продукции. В тех же учебниках ведущих международных бизнес-школ написано, что в условиях кризиса и стагнации следует с удвоенной силой и активностью вкладываться в рекламу, ведь кризис в переводе с древнегреческого означает «поворотный момент». В зависимости от правильности выбранной стратегии, активности и энергичности продвижения своего бренда и товара на волатильном рынке можно повернуть к новым перспективам бизнеса, а можно – в небытие.

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