В основе данной работы лежит опыт выстраивания успешного бизнеса, консалтинга и активной лекционной деятельности.

Данная книга несет в себе несколько ключевых идей:

– наступила эра новой экономики, креативной, аутентичной и высокоэффективной,

– необходимо повсеместно и непрерывно внедрять инновации,

– новые медиа кардинально изменили всю коммуникацию, это нужно принять как факт и активно использовать весь их потенциал.

Привычные, хорошо знакомые и казавшиеся незыблемыми схемы устаревают со скоростью света. Они уступают место доселе считавшимся фантастическими методам и способам выстраивания бизнеса и коммуникации.

Издание второе, исправленное и дополненное

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До безобразия прекрасная книга, в рамках которой комплексно охватываются все проблемы маркетинга и брендинга в цифровую эпоху. Читали с руководителем запоем, на вырисовали кучу идей.

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Отличная книга! Очень много необычных, оригинальных идей и размышлений на тему экономики и инноваций. Книга будет особенно полезна специалистам в области новых медиа и маркетологии. Стоит прочитать.

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Книгу можно сравнить с резким отрезвляющим ударом по лицу менеджеров и собственников бизнеса, которые уже размякли от мотивационной и теоретизированной бизнес-литературы.

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Обилие новых терминов и слов сносит через какое-то время.

Но наличие десятков незнакомых слов не вызывает желания отбросить книгу, а наоборот: дочитать и понять что к чему вообще!

Из книги понял, что интернет действительно развивающаяся, большая вселенная. Если вовремя в нее не запрыгнуть самому, то она может захватить тебя в самый неподходящий момент.

Вообще книжка похожа на интересный ЖЖ, где автор высказывает тренды и свои мысли по этому поводу.

Читается легко, забывается не быстро)

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